During the pandemic, the value of omni-media has been fully highlighted. On Weibo, video and live broadcast formed an important part of its omnimedia platform system.

But video is not everything. In terms of the consumption demands of media content, omni-mediatization is the ultimate goal of a complete media ecosystem. It is not only reflected in the presentation of multimedia content, but also in the dissemination, discussion and interaction of content, including the provision of valuable and diverse information.

Meanwhile, diversified and differentiated communication will occupy the main position. The pattern has become more obvious with ordinary netizens and self-media providing news clues, professional media giving in-depth reports and authorities having the final words.

Also, the communication matrix will have more dimensions, and communication on a deep level will be more popular.

- Chen Lina, executive editor of Sina Weibo