"This store is our first NIKE STYLE store in China, with the world's first store opening in Seoul. This store reflects our future vision to bring sports fashion to every consumer," said Men Lijun, vice president/general manager of Marketplace, Nike Greater China.

"In the future, we hope to take this store as a starting point, through further communication, to deliver Nike's experience of fashion, co-creation with consumers, and digital and community services to every city in China," Men said.

Men added that the second NIKE STYLE store will open in Chengdu, Sichuan province, at the end of the year, and nearly 20 NIKE RISE will be launched in major cities.