Chairman Xu Haijun of China Cultural Media Group reflected on the success of the 2020 "The Most Beautiful Scenery on the Road" self-drive tour cultural and tourism event series. He highlighted the group's efforts in soliciting public input for ideal routes, promoting events, and crafting premium self-drive tour products that resonated with travelers.

In 2024, the group remains committed to advancing the event series, unveiling new self-drive routes for travel enthusiasts, and contributing to the growth of China's vibrant tourism industry. This year, the initiative welcomes additional partners, such as travel influencers, online travel agencies, and corporations, to expand the array of themed travel routes, enhance traveler services, and leverage social media platforms to spotlight the rich tapestry of Chinese culture and tourism.