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Global execs keen on pro-consumption moves

China Daily | Updated: 2025-03-19 10:00
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From left to right: Jo Santens CEO, Danobat Group China; Kenny Pan, vice-president, Huntsman Polyurethanes APAC; Zhu Xiaoxiao, general manager of Moloco Greater China; Simon Song, president China of BSH Home Appliances Group. [Photo provided to chinadaily.com.cn]

Editor's Note: This year marks a critical milestone as China concludes its 14th Five-Year Plan. To help in assessing the success of the process, we have asked multinational executives to share with our readers their insights about their business achievements in the past few years and further expectations in the years to come.

Q1 What's your view on this year's two sessions? Do you expect any specific policy measures for further deepening reforms and expanding high-standard opening-up? What more should China do to create a more enabling business environment for foreign investors?

SANTENS: My expectations for the two sessions are that they will focus on policy continuity, deepened reforms and actionable steps to strengthen market confidence. I urge reaffirming commitments to high-level opening-up, particularly in advanced manufacturing and tech sectors, building on the 2025 Action Plan for Stabilizing Foreign Investment. Key priorities include institutionalizing measures like expanded market access and eliminating manufacturing investment restrictions, with clear timelines to reduce ambiguity.

PAN: The annual two sessions are a significant event in China's political and economic calendar. Huntsman Corp looks forward to the signals that the two sessions will send out. We have already observed the Chinese government's ongoing efforts to improve the business environment. For instance, the release of the 2025 Action Plan for Stabilizing Foreign Investment demonstrates the government's commitment to further opening-up and creating a fairer and more business-friendly investment landscape. We are eager to see concrete steps to promote trade and investment, ensuring that China remains an attractive and competitive destination for global businesses. In particular, we look forward to follow-throughs on pledges that have been made in policies such as the recent action plan, including incentives for foreign-invested enterprises to reinvest in China through various channels, and support for foreign enterprises participating in China's new industrialization process, especially in high-tech fields.

ZHU: We look forward to policies that further drive technological innovation and promote cross-border collaboration. As the global business landscape evolves rapidly, China will play a pivotal role in shaping this transformation. Moreover, we anticipate policies that will support Chinese enterprises in their global expansion. Moloco is committed to being a strategic partner for these businesses, and leveraging our expertise in machine learning to help them achieve sustainable growth in international markets.

SONG: We have a positive outlook for the two sessions. China has been creating a business environment that benefits foreign investors like BSH. The country's abundant resource advantages, cutting-edge infrastructure, and concentration of technological innovation and talent have provided a solid foundation for our development. We hope China will continue to maintain such a favorable business environment. Policies like the trade-in program and the focus on new quality productive forces align well with our development path in China. China is and will always be one of the most important markets for BSH. We are confident that with the continued support of the Chinese government and the favorable business environment, we will be able to further expand our business and contribute to the high-quality development of China's home appliances sector.

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