久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

Make me your Homepage
left corner left corner
China Daily Website

Wanda Cinema Line partners with Coca-Cola China

Updated: 2013-10-22 18:57
( chinadaily.com.cn)

Wanda Cinema Line partners with Coca-Cola China
Wanda Cinema Line and Coca-Cola China announced a strategic partner agreement on October 22, 2013, providing Coca-Cola's soft drinks to the 119 cinemas of Wanda Cinema Line, the largest movie chain in China. [Photo / Provided to chinadaily.com.cn] 

Wanda Cinema Line and Coca-Cola China announced a strategic marketing and beverage supply agreement on October 22, 2013, starting to provide Coca-Cola's soft drinks to the 119 cinemas of Wanda Cinema Line, the largest movie chain in China. The partnership will focus on innovations that bring excitement to the movie-going experience both in the cinema and through customized social media, events, micro-films, mobile and more.

"Few things are more fun than enjoying the latest movie with an ice-cold Coca-Cola in your hand along with your family and friends," said David G. Brooks, Chairman of Coca-Cola Greater China and Korea. "We know that film fans are passionate about entertainment and are eager for new ways to enjoy their favorite movies. We will be creating innovative experiences to bring people closer to the films they love and enhance their visit to the cinema."

The partnership between Coca-Cola China and Wanda Cinema Line will involve three areas: market development, brand promotion, and CSR initiatives. The agreement provides marketing opportunities for Coca-Cola including concession and marketing opportunities as the Company delivers a quality beverage program to Wanda. In addition the two partners will also work together and utilize young people's favorite social networking platforms such as their respective official Weibo accounts and WeChat channels as well as Coca-Cola's icoke.com and the webpage of Wanda Cinema Line to launch a range of lively and interesting marketing events, for instance, micro films and customized products.

"Wanda Group has positioned the culture industry as our pillar business in recent years, and Wanda Cinema Line has played an important role in our efforts to develop the culture industry," said Mr. Jerry Ye, Vice President of Wanda Culture Group. "Coca-Cola is a partner that understands the passion that people have for movies and will help us create strong marketing programs that will recruit loyal consumers and deliver excitement."

Having attracted a huge number of young customers and built a leading brand image, Wanda Cinema Line not only is the largest cinema chain in China, but also represents cinemas of the most dynamic and innovative spirit. This is very similar to Coca-Cola, which is also one of the key reasons that bring these two companies together and build the strategic partnership rather quickly.

The partnership between Coca-Cola China and Wanda Cinema Line is not only limited to the field of marketing. Taking advantage of their respective brand influences, the two companies have also actively participated in public welfare undertakings together. In July this year, Coca-Cola China, Wanda Cinema Line and the One Foundation jointly launched the 2013 One Foundation Video Festival. About 120 Wanda cinemas across the country played relevant videos during the pre-movie advertising period for event promotion.

In the next three years, the two companies will continue to join hands with the One Foundation to build China's first nonprofit cinema: Outstanding domestic and foreign public welfare themed movies and documentaries will be played there, with the tickets and related incomes all going to public welfare programs. While holding the video festivals in over 30 cities, a "Mobile Cinema" will be introduced to play public welfare themed movies on the go, and to bring more happiness to children in rural communities.

 
8.03K
 
...
主站蜘蛛池模板: 亚州欧美 | 草草久 | 在线观看日本视频免费 | 国产性videostv另类极品 | 成人精品一区二区久久 | 91久久色| 毛片搜索 | 成人做爰| 欧美亚洲综合视频 | 日产国产精品久久久久久 | 国产人成在线视频 | 成人软件网18免费视频 | 99视频在线播放 | 欧美第一网站 | 日本一级高清片免费 | 女人国产香蕉久久精品 | 国产一区二区在线看 | 国产亚洲一区二区三区不卡 | 久久中文字幕免费视频 | 亚洲人成网站在线在线 | 国内自产拍自a免费毛片 | 失禁h啪肉尿出来高h健身房 | 日韩精品一区二区三区中文在线 | 国产素人在线观看 | 996re免费热在线视频手机 | 国产毛片久久精品 | 末满18以下勿进色禁网站 | 日韩专区亚洲综合久久 | 亚洲性生活视频 | 美女扒开双腿让男人桶 | 国产精品亚洲专区在线播放 | 成年网站免费视频黄 | 男女视频在线观看免费高清观看 | 九一国产 | 精品欧美高清一区二区免费 | 91国内精品久久久久影院优播 | 高清一区二区在线观看 | 普通话对白国产精品一级毛片 | 亚洲视频中文字幕在线观看 | 成人午夜视频在线观 | 国产欧美日韩在线观看精品 |