久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

US EUROPE AFRICA ASIA 中文
Business / Companies

Chinese brands catch Rio Olympic fever

By Wang Zhuoqiong (China Daily) Updated: 2016-08-01 07:48

Chinese brands catch Rio Olympic fever

A woman walks past a model in 361 Degrees' stall in a super-market in Jinjiang, Fujian province. 361 Degrees International Limited has become an official supplier of clothing to the Rio 2016 volunteers, technicians and people who participate in the Olympics torch relay. HE YUAN/CHINA DAILY

Chinese sports brands will likely ride the Rio 2016 wave to recovery as big-ticket sponsorship and marketing deals have come their way.

For instance, domestic sports brand 361 Degrees International Limited has bagged an exclusive deal to supply official clothing to all the Rio 2016 volunteers, technicians and people who participate in the Olympics torch relay.

This deal has made 361 Degrees the first Chinese sports brand to sponsor summer Olympics as well as Paralympic Games.

The firm's designer apparel comes in four colors: green, yellow, blue and red, representing the colors of the Rio 2016 logo.

To become an official partner to Olympics, suppliers need to meet the most stringent requirements in terms of product quality and supply systems, according to 361 Degrees.

The Rio 2016 Organizing Committee spent one year to implement strict assessment of the company's production conditions and sustainable development standards before it signed the agreement.

"The recognition has motivated us to strive for higher standards. We will demonstrate Chinese sports products and brands to Brazil and sports enthusiasts and share our passion (for sports) with the world," said Ding Wuhao, president and executive director of 361 Degrees.

The design and production of Olympics uniforms are a result of more than two years of research and development, according to the company.

At the Rio Olympic and Paralympic Games, 361 Degrees will receive rights to initiate marketing and promotional activities with other sponsors. Again, this makes it China's first brand to take on such a role.

In addition, 361 Degrees will sponsor the Chinese national swimming and cycling teams, including athletes such as Sun Yang, Ning Zetao, Ye Shi Wen. Besides, delegates from Greece and South Africa, and the Chinese paralympic contingent, will be wearing its products.

Like 361 Degrees, other domestic sportswear makers such as Anta Sports Products Limited stand to benefit from Rio 2016.

As a partner of the Chinese Olympic Committee, Anta Sports designed Champion Dragon Outfit and unveiled it in June. It will be worn by the Chinese Sports Delegation at Rio 2016. In addition, medal-winning Chinese athletes will wear Anta's sportswear at Rio award ceremonies.

Its outfits will be also worn in Rio by ten Chinese teams participating in gymnastics, trampolining, weightlifting, wrestling, judo, boxing, taekwondo, rowing, canoeing and water polo.

Ding Shizhong, chairman and CEO of Anta Sports, said, "Just as we did at the London Olympics in 2012, we will work together with the COC to give our national teams a big boost in Rio.

"Through different marketing campaigns in China, we provide opportunities for the general public as well to experience the culture and spirit of the Olympic Games."

Peak International is another Chinese sportswear firm excited over Rio 2016. It has sponsored apparel and shoes for athletes from more than 10 countries.

Liu Xiang, marketing director of Peak, said the brand will start selling an Olympic series of sports products later this year. Stores in markets where Peak has sponsored the local Olympic committees and basketball teams, will sell its products. Overseas markets have contributed 670 million yuan or around 22 percent of its revenue last year.

Most of the manufacturers of sports shoes in China are based in Fujian. Pan Hongyuan, secretary-general of the Fujian Shoes Association, said the scale of their investment in Rio 2016 was on par with London 2012.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 国产精品国内免费一区二区三区 | 欧美综合成人 | 亚州国产视频 | 欧美精品久久久久久久影视 | 九九精品99久久久香蕉 | 成人小视频在线观看 | 亚洲综合影视 | 欧美成人香蕉网在线观看 | 韩国美女激情视频一区二区 | 一区二区三区不卡在线 | 永久免费毛片手机版在线看 | 51国产偷自视频区视频手机播器 | 美国三级网站 | 日韩特级片 | 最近免费手机中文字幕3 | 欧美一级毛片在线播放 | 亚洲欧美激情在线 | 免费毛片a线观看 | 波多结衣一区二区三区 | 亚欧成人毛片一区二区三区四区 | 亚洲加勒比久久88色综合1 | 欧美视频不卡 | 久久r视频 | 久久久精品成人免费看 | 欧美一级棒| 精品国产成人三级在线观看 | 欧美三级在线看 | 一个人看的www日本视频 | 国产女王s调视频vk 国产女王vk | 国产日本三级欧美三级妇三级四 | 97在线观看免费视频 | 久久久国产精品福利免费 | 精品久久久久久综合日本 | pgone太大了兽王免费视频 | 九色97| 亚洲最大黄网 | 亚洲精品国产综合久久一线 | 久久草在线视频免费 | 成人做爰全过程免费看网站 | 三级毛片免费 | 日本天堂在线视频 |