久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

USEUROPEAFRICAASIA 中文雙語Fran?ais
Business
Home / Business / Industries

A melting pot of innovation

By Li Wenfang and Chai Hua | China Daily | Updated: 2017-11-02 07:51

A melting pot of innovation

Shoppers look at rice cookers during a promotional event at a supermarket in Zhanjiang, Guangdong province.CHINA NEWS SERVICE

Rice cooker brands in Zhanjiang upgrade product quality, cut costs and boost their global image to meet demand

A culinary makeover is going on at the heart of the global rice cooker capital.

In the coastal city of Zhanjiang in South China's Guangdong province, an array of companies turn out 60 percent of one of the world's favorite kitchen appliances.

But in a move to increase high-end manufacturing, many have rolled out brand-building campaigns as they shift upmarket with a host of new products on a traditional theme.

"We sold more than one million sets of intelligent (digital) rice cookers to Russia last year," said Gu Chuanping, export manager at Guangdong Zhanjiang Household Electric Appliances Industrial Co.

"Rice is not the staple food in Russia, so we have made multi-functional cookers for that market, which can make bread or soup, and even make cakes," Gu added.

Household Electric Appliances is one of the largest rice cooker manufacturers in the city, as well as in China, and its ability to innovate is paying off.

Although costs are slightly higher for this new range of established products, sales figures have been impressive.

"They have gone up by about 25 percent this year," Gu said, without disclosing further detailed financial figures.

Set up in 1976, Household Electric Appliances now employs about 2,000 workers in factories across China and its Triangle brand is one of the most popular in the country.

Key overseas markets for its rice cookers are Southeast Asia, the Middle East, Europe, the United States and South America, according to the company's website.

In Brazil, its market share is more than 30 percent.

"The goal in the next five years is to further explore markets in the Belt and Road economies, especially high-end markets," said Gu.

Last year, Zhanjiang exported electric rice cookers worth 2.26 billion yuan ($340 million). Annual output was around 100 million models.

Southeast Asia has always been a traditional overseas market. But now sales are increasing in Europe and the United States for high-end products.

This in turn has brought challenges for Household Electric Appliances and other Chinese companies as they grapple with upgrading products, while trying to cut production costs at the same time.

Even so, a blueprint to support the industry is gradually taking shape.

"The government plans to transform the sector by promoting the intelligent (high-tech) production line, establishing a platform for design and research, and organizing more marketing events in Europe and the US," said Zhi Haisen, deputy director of Zhanjiang's economic and information bureau.

The local authorities have also pledged to provide manufacturers with subsidies worth 4 million yuan for modernizing production lines.

In addition, European designers and exhibitors plan to promote Zhanjiang's small household appliances, including rice cookers, electric boilers and induction cookers.

During the summer, the city organized trips for companies to Russia and Belarus.

In June, Russian buyers signed contracts worth more than $80 million, an increase of 10 percent compared to 2016.

Belarus companies also entered into initial agreements to purchase Zhanjiang products worth up to $20 million.

Still, one of the key problems facing the city is low brand recognition in the home appliances market.

"Only 30 percent of the products exported are under our own brand names," Gu said.

Most are made for major global companies such as Panasonic Corp of Japan, Tatung Co of the US, Tefal of France and Redmond of Russia.

Deputy Director Zhi pointed out that there are only eight Zhanjiang local brands, including Triangle, Heng Guang, Weking and Hallsmart, while the rest are rolled out for overseas groups.

In a move to change this, the government plans to open up investment from other major domestic household appliances companies.

In July, China's Gree Electric Appliances announced that it would invest 2.2 billion yuan in Zhanjiang.

"In the future, the Zhanjiang (local) government will provide good services for investors so that we can all share the fruit of the city's progress," Zhanjiang Party chief Zheng Renhao told China Daily at the time.

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
 
主站蜘蛛池模板: 美女黄页在线观看 | 国产一级aaa全黄毛片 | 亚洲一区在线免费观看 | 色一级片 | 在线中文字幕视频 | 天堂一区二区三区精品 | 久久精品国产亚洲网站 | 成人网在线免费观看 | 欧美大尺度aaa级毛片 | 亚洲一区精品在线 | 欧美 亚洲 中文字幕 | 欧美成人tv在线观看免费 | 99精品国产一区二区三区 | 亚洲国产日韩a在线亚洲 | 精品真实国产乱文在线 | 亚洲国产一区二区在线 | 久草视屏| 综合久色 | 国产亚洲美女精品久久 | 国产精品手机在线 | 久久久精品视频免费观看 | 亚洲欧美国产日韩天堂在线视 | 亚洲精品综合一区二区三区 | 久久中文字幕免费视频 | 一级黄色毛片免费看 | 欧美一区二区精品系列在线观看 | 免费一区二区三区在线视频 | 失禁h啪肉尿出来高h男男 | 亚洲国产毛片 | 国产成人精品久久一区二区小说 | 久久思思爱| 福利视频在线午夜老司机 | vvvv99日韩精品亚洲 | 久草在线免费色站 | vvvv99日韩精品亚洲 | 日本三级特黄 | 国产精品无圣光一区二区 | 黄色a三级三级三级免费看 黄色a网 | 国产一级真人毛爱做毛片 | 精品日韩在线 | 国产精品午夜波多野结衣性色 |