久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

US EUROPE AFRICA ASIA 中文
Business / Technology

Time for image overhaul at Huawei

By Mike Bastin (China Daily) Updated: 2014-07-29 06:50

Time for image overhaul at Huawei

The booth of Huawei Technologies Co Ltd at an Internet conference in Beijing. The Kirin 920 chip of the high-tech giant is regarded as an announcement that the company is increasingly innovative and internationally competitive. CHINA DAILY

As the dust settles on China's high-tech giant Huawei Technologies Co Ltd's latest innovation, a new wonder chip, the Kirin 920, it is important to review the significance of this new product.

In the month since the Kirin 920 was announced, it has certainly captured the attention of the media. The tone generally has been one of admiration and respect for the chip in a market long dominated by the United States in general and US-based Qualcomm Inc in particular.

On a technical level, Huawei's Kirin 920 provides support for QHD displays, 4K video recording and a high-speed LTE category-6 platform. None of Huawei's global competitors, not even Qualcomm, can match this functionality.

Time for image overhaul at Huawei
Huawei bolsters UK presence with tech deal 
Huawei's Kirin 920 announcement also signals that the company as well as other Chinese companies are increasingly innovative and internationally competitive.

Technical innovation is an absolute necessity to remain competitive both domestically and globally, but it is not sufficient by itself.

Huawei needs to match its impressive technical innovation record with equally impressive brand image creativity and innovation.

The high-tech industry, perhaps with Apple Inc as the only exception, is dominated by software and electronic engineering advances and specialists. As a result, brand imaging is often relegated to a "bolt on" added by an outside marketing agency.

Huawei, therefore, can step further ahead of its global rivals by matching its latest Kirin 920 innovation with a brand image overhaul and redesign.

The key to any successful brand image is the set of associations chosen that collectively form a powerful impression in the minds of the brand's target market.

Here, Huawei could demonstrate real innovation and some courage by choosing associations that evoke a powerful Chinese image.

Chinese history, rich in artistic imagery, is full of such associations.

It is important to stress what sort of brand image Huawei should target. Huawei already has an enviable worldwide reputation, for technical excellence and innovation, but high-tech consumers also value a brand that attaches itself to an important aspect of their lifestyle.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
...
主站蜘蛛池模板: 韩国日本三级在线观看 | 亚洲国产精品综合久久久 | 97视频在线观看免费视频 | 日韩毛片免费视频一级特黄 | 一级毛片一级毛片一级毛片 | 久久久久一级片 | 亚洲成a人一区二区三区 | 国产成在线观看免费视频成本人 | 一级成人毛片免费观看欧美 | 日韩欧美在线播放视频 | 精品国产高清在线看国产 | 精品91精品91精品国产片 | 99精品国产在热久久 | a毛片a毛片a视频 | 欧美色成人综合 | 99久久精品国产片久人 | 国产在线观看xxxx免费 | 免费观看国产网址你懂的 | 亚洲欧美国产日韩天堂在线视 | 国产精品一久久香蕉国产线看 | 亚洲综合日韩欧美一区二区三 | 久久手机免费视频 | 一色屋成人免费精品网 | 欧美另类丝袜 | 丝袜美腿在线不卡视频播放 | 九草在线观看 | 美女视频很黄很a免费国产 美女视频黄.免费网址 | 欧美成人全部费免网站 | 操12p| 日韩影院久久 | 免费观看久久 | 一级真人毛片 | 成人做爰在线视频 | 黄录像欧美片在线观看 | 国产嫩草影院在线观看 | 久草中文在线 | 免费看一级做a爰片久久 | 亚洲天堂国产 | 国产成人香蕉久久久久 | 国产综合视频在线观看一区 | 丁香伊人五月综合激激激 |