久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

US EUROPE AFRICA ASIA 中文
Business / Industries

Advertisers facing creative challenge

By Todd Balazovic (China Daily) Updated: 2012-09-08 09:28

Though Fink's team can comply with stricter deadlines, he said the increased pressure for results can detract from the final product.

"I think clients need to be educated to understand the fact that if we had a bit longer, you would get more effective advertising," he said.

"When I was working in London you could be quite subtle, you don't have to tell them everything. Here in China the main thing is, because the advertising agency is younger, the target market is less sophisticated and you just have to be a little bit more informative, you have to tell them everything."

The need for a direct message is not the only difference when it comes to Chinese ads.

In China, there is an increased emphasis on using celebrities and famous faces to sell everything from dumplings to toothpaste. In the past, Chinese advertisements also lacked the ability to stir emotions though this is changing.

"Already I can see a little bit more emotional advertising, even compared to a year ago," he said.

Even as China makes its mark in the print and outdoor fields, digital and Internet advertising are quickly becoming the future for marketers looking to peddle their brands to China's next generation of consumers.

In a country of more than 500 million Internet users, taking to the Internet to push products has seen the biggest boost over the past two years with brands trying to tap into social marketing phenomena such as Weibo, China's Twitter-like micro-blogging service.

Internet advertising revenues in China hit $6 billion in 2011, with revenues growing at a significantly higher 26 percent compared with the overall advertising earnings. By 2013, the figure is expected to climb to $9.6 billion.

Chinese-born American Micky Fung, founder and executive chairman of Touchmedia, was one of the early foreign advertising minds to take advantage of the growing thirst for digital advertising in China by launching a campaign to install touch screens in taxis throughout Beijing and Shanghai.

With big-ticket clients ranging from Coca-Cola to Disney, Fung's interactive screens have been more than a success. He said the popularity is an indicator of just how eager companies in China are to take to digital media. "In China and globally also there is a shift from conventional media to digital," Fung said.

"From the client perspective, it always struck me that conventional media such as newspapers and TV have huge reach but no ability to interact, measure or respond."

He attributes part of Touchmedia's success to the effectiveness of outdoor and interactive advertising found in China.

"Different things work here at different levels," he said.

"If you look around a Chinese city, you will notice that China has much more outdoor advertising than any European or American city. The population density is dramatically higher. A good billboard in Chicago might be seen by 20,000 people a day compared with 500,000 in Shanghai."

Though China's advertising industry still has a long way to go before it meets the level of sophistication of its Western counterparts, the relative youth of the industry is allowing it to adapt to cutting edge advertising techniques.

Xu Yun contributed to this story.

toddbalazovic@chinadaily.com.cn

Previous Page 1 2 3 4 5 Next Page

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 欧美久久精品 | 亚洲超大尺度激情啪啪人体 | 九九99香蕉在线视频网站 | 国产日韩久久 | 成人国产精品免费视频不卡 | 日韩欧美亚洲综合久久99e | 亚洲男同可播放videos | 女人张开腿让男人添 | 国内精品久久久久影院老司 | 日韩一区二区三区在线视频 | 久在线观看 | 欧美国产大片 | 91免费视 | 久久综合免费视频 | 国产成人丝袜视频在线视频 | 国产午夜精品理论片 | 久久99国产精品久久 | 日本一级特黄啪啪片 | a毛片a毛片a视频 | 黄人成a动漫片免费网站 | 欧美日韩精彩视频 | 性感美女一级片 | 国产中文字幕视频在线观看 | 国产原创一区二区 | 久久伊人精品热在75 | 131美女爱做免费毛片 | 国产精品1页| 日日a.v拍夜夜添久久免费 | 欧美一级看片a免费观看 | 99精品国产高清一区二区三区香蕉 | 日韩经典在线观看 | 国产精品一区久久精品 | 国产精品黄页在线播放免费 | 那种视频在线观看 | 国产tv在线观看 | 女人一级一级毛片 | 欧美精品成人久久网站 | xxxxx亚洲 | 一级黄色免费网站 | 久久国内精品视频 | 一级一级一片在线观看 |