久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

US EUROPE AFRICA ASIA 中文
Business / Industries

Cosmetics giants brush off any talk of slump in China

By Yao Jing (China Daily) Updated: 2012-11-24 09:09

Cosmetics giants brush off any talk of slump in China

A tailored beauty service for members of Shiseido's high-end brand Cle de Peau Beaute. [Photo/China Daily]

This year China surpassed Japan as the company's hottest sales region in Asia, with 28-percent growth in sales, the company said.

"European and US brands are very strong in the higher-end market as they are viewed as having superior technology, such as anti-aging creams, and quality," Wang said.

"Consumers trust these brands a lot more and are willing to pay high premiums for them."

Another of the mainland's cosmetics mainstays, Shiseido, which has been operating in China for 31 years, is aiming to take its domestic sales revenue above 100 billion yen by early next year.

The first overseas cosmetics maker to enter the mainland market, it sells a wide variety of products ranging in price from dozens of yuan to nearly 5,000 yuan.

Late last year, Shiseido began to sell its Pure&Mild brand products online, and early this year it began selling its products on Tmall.com.

Estee Lauder, its biggest competitor, grew its online sales by 40 percent in China in the fourth quarter of fiscal year 2012, and is already reaching online consumers in nearly 350 Chinese cities.

"Even though the online channel only accounts for a small percentage of sales, it is growing the fastest of all," Wang added.

"Brands need to have a strong online store, either self-operated or through e-retailers such as Tmall and 360buy."

In keeping up with market trends, Shiseido has maintained annual double-digit sales growth in China since 2004.

Sales reached 89.1 billion yen for the year ending March 31.

"China now accounts for more than 10 percent of our global business," said Yang Yan, general manager of public relations at Shiseido China Co Ltd.

Shiseido's beginnings in the mainland go back to 1981 when it first sold about 60 imported products at large retail outlets and hotels in Beijing.

It launched Aupres, a brand exclusively for department stores in China, in 1994.

The 140-year-old company established Shiseido China Co Ltd, a wholly owned subsidiary, in Shanghai in 2003, after starting production at its own factory and opening Shiseido China Research Center Co Ltd, both in Beijing.

"We have more understanding about local consumers and have also gone ahead in creating special products for Chinese consumers," said Yang, explaining Shiseido's advantages on its competitors.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 亚洲小视频在线播放 | 国产免费一级高清淫曰本片 | 欧美精品人爱c欧美精品 | 午夜精品免费 | 国产精品亚洲欧美云霸高清 | 欧美最刺激好看的一级毛片 | 日本精品一区二区三区在线 | 久草在线国产视频 | 国产精品久久久久久久久岛 | 68久久久久欧美精品观看 | 三级com| 久久黄色片 | 国产免费久久精品99re丫y | 亚洲第一区视频在线观看 | 国产一级片儿 | 美国三级网站 | 久久院线 | 手机免费在线看毛片 | 久草免费在线视频观看 | 亚洲视频欧美视频 | 亚洲一区中文字幕 | 在线人成精品免费视频 | 欧美深夜影院 | 亚洲精品一区二区中文 | 亚洲欧美日韩成人一区在线 | 亚洲国产一区二区a毛片 | 国内精品久久久久久久影视麻豆 | 国产一二三区在线观看 | 免费人成在观看 | 在线亚洲黄色 | 免费网站看v片在线香蕉 | 成人小视频在线观看免费 | 久草免费福利 | 国产精品日本欧美一区二区 | 欧美成人性色大片在线观看 | 在线私拍国产福利精品 | a在线观看欧美在线观看 | 最全精品自拍视频在线 | 亚洲视频三级 | 孩交啪啪网址 | 国产精品推荐 |