久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

Make me your Homepage
left corner left corner
China Daily Website

Yonghong Food seeks to expand with PE backing

Updated: 2013-09-24 06:40
By Cai Xiao ( China Daily)

Beef jerky seen as 'next big thing' in China's rapidly evolving food sector

Yonghong Food seeks to expand with PE backing

Customers buy snacks at the China-Northeast Asia Expo on Sept 7 in Changchun, Jilin province. The leisure food business has attracted increasing investment in the country. Zhang Nanshe for China Daily

In the mind of manager Yi Ming, no matter how niche a market is in China, if a type of consumer product can achieve a leading position, the economic benefits can be huge.

Yi, who led operations for brands including Marlboro, Heineken, Tiger and Dole Juice in the past 25 years, is the new chief executive officer of Yonghong Food Co Ltd, one of the top three players in the Chinese beef jerky market.

"I have missed opportunities for water and herbal tea products that were huge successes in China; beef jerky can be the next opportunity and I must seize it," Yi told China Daily.

Yi was referring to water brand Wahaha and herbal tea brand Jiaduobao, two of the most successful products in China in terms of sales performance. In 2009, Jiaduobao's annual sales totaled 19 billion yuan ($3.1 billion).

Four months ago, the China-focused private equity firm Lunar Capital Management invested $50 million in Yonghong to buy a 70 percent stake in the company. Yi was then invited by Lunar Capital to lead Yonghong.

Set up in 1984, Yonghong is headquartered in Huishui country, Guizhou province, and owns the Niutou, or Bull Head, brand, which is recognized as a China Famous Trademark.

However, as the company's three founders - rural entrepreneurs Tang Kelin and Tang Kexiang and their neighbor Liu Zhongying - became older and the second generation didn't want to take over the business from them, they started to seek outside talent. Lunar Capital as well as Yi were their choices.

Lunar Capital has advanced management experience, which may allow the company to go public and boost exports, said Liu.

Derek Sulger, founder of Lunar Capital, said that after controlling a company, the private equity firm seeks to improve its management.

In the past 14 years, Lunar Capital has focused on the Chinese market. The firm has invested in Beihai Perfuming Garden Co Ltd, a leading processor of tropical fruits; Yeehoo, the largest domestic babywear brand by sales; and Sichuan Zhiqiang Group, which sells beverages under the brand name Joysun.

Yi said that for nearly 30 years, Yonghong has been synonymous with quality and taste, but it's not popular among younger customers.

Previous Page 1 2 Next Page

 
8.03K
 
...
主站蜘蛛池模板: 国产在线精品观看 | 92精品国产成人观看免费 | 亚洲一区在线免费观看 | 国内精品2020情侣视频 | 成人欧美日韩高清不卡 | 香港三澳门三日本三级 | 操她视频网站 | 欧美日韩国产一区二区三区播放 | 国产一区曰韩二区欧美三区 | 欧洲女同互慰在线视频 | 9久久99久久久精品齐齐综合色圆 | 99热r| 亚洲综合成人网 | 国产精品亚洲第五区在线 | 免费观看国产精品 | 亚洲一片 | 欧美成人ass | 亚洲网视频 | 67194成人在线观看 | 国产精品久久久久久久久久影院 | 欧美一级成人毛片影院 | 久久综合久久自在自线精品自 | 偷柏自拍亚洲欧美综合在线图 | 国产原创系列在线 | 真人一级毛片国产 | 天天看片天天爽 | 日本黄网站高清色大全 | 欧美精品一区二区三区免费播放 | 在线观看国产一区 | 精品国产午夜肉伦伦影院 | 日本黄网站高清色大全 | 5x社区直接进入一区二区三区 | 亚洲经典三级 | 99精品免费 | 久久91精品国产91久久跳舞 | 68久久久久欧美精品观看 | 在线观看国产精品日本不卡网 | 香蕉一区二区三区观 | 美国毛片亚洲社区在线观看 | 欧美精品一区二区三区免费 | 亚洲精品美女国产一区 |