久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

US EUROPE AFRICA ASIA 中文
Business / Companies

KFC plans a makeover to keep up with diners' tastes

By Wang Zhuoqiong (China Daily) Updated: 2014-06-20 07:19

KFC plans a makeover to keep up with diners' tastes

Pedestrians walk past a KFC fastfood restaurant in Xuchang, central China's Henan province, Jan 11, 2014. [Photo/IC]

KFC, the largest international fast-food chain in China, is revamping its 130 restaurants in the country, along with plans to offer better Wi-Fi and mobile experiences at its outlets, to attract more customers.

The company's new store designs include off-white and gray walls decorated with modern paintings. They also have wooden tables and areas separated by green plants and glass, creating the atmosphere of a social hangout as opposed to a traditional to-go fast-food chain.

Zhao Li, general manager of Beijing KFC, said the new "Dining Room" concept aims to make the space more homely, where consumers can dine, chat and surf online without being interrupted. The chains also are adopting new employee uniforms and a new electronic menu.

The company's US-based parent Yum! Brands indicated that it plans to have 700 new restaurants in China this year, with KFC being the majority. All newly built KFC restaurants and the revamped ones will sport the new designs, company officials said.

Su Jingshi, Yum's China chairman and CEO, said international fast food chains had to change strategies in China as a result of declining preference for foreign brands and recognition among Chinese consumers, new consumers created by the rapid urbanization, as well as new service demands from mobile and online users.

He said KFC is positioned differently in China compared with fast food chains in other international markets.

"We offer fast service. But how long in what way our consumers want to spend time in our restaurants in China is not limited. The new designs will offer more quality service and a comfortable environment for social interaction and business meetings," he said.

By the end of this year, about 2,000 KFC restaurants, out of its 4,600 stores in China, will provide free Wi-Fi services. Customers who have paid with KFC mobile applications can receive their orders as soon as they arrive at the restaurants..

But the antibiotic incident in 2012 and the bird flu in 2013 brought its business to an unprecedented low. In 2013, its same store revenue declined 13 percent year-on-year.

According to data provided by market research firm Euromonitor, Yum! Brands market share reached its peak in 2012 of 6.4 percent and fell to 5 percent last year.

On the contrary, McDonald's market share rose from 2 percent in 2010 to 2.6 percent in 2013. Meanwhile, Dicos' parent company TingHsin International Group's market share increased from 1.2 percent in 2010 to 1.8 percent in 2013.

KFC plans a makeover to keep up with diners' tastes

KFC plans a makeover to keep up with diners' tastes

Franchisors look to follow KFC's lead KFC China announces measures to regain trust from customers

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
...
主站蜘蛛池模板: 免费视频一区二区三区四区 | 一区国严二区亚洲三区 | 久久久久久99精品 | 国产成人精品视频一区二区不卡 | 欧美一级色 | 亚洲精品精品一区 | 亚洲成在人| 免费看欧美日韩一区二区三区 | 欧美成人高清在线视频大全 | 天空在线观看免费完整 | 日韩中文精品亚洲第三区 | 国产精品亚洲高清一区二区 | 国产高清精品自在线看 | 国产黄色小视频在线观看 | 亚洲国产成人最新精品资源 | 国产亚洲视频在线播放大全 | 国产一区二区在线不卡 | 日韩久久一区二区三区 | 欧美一区二区三区在线 | 欧美视频一区在线观看 | 午夜啪啪福利视频 | 国产精品在线观看 | 久久不见久久见免费影院www日本 | 免费国产成人高清视频网站 | 丝袜足液精子免费视频 | 九九九九热精品免费视频 | 97在线观看免费版 | 老司机久久影院 | 九九九国产 | 国产精品亚洲四区在线观看 | 欧美国产日韩在线观看 | 日韩一区二区久久久久久 | 久久怡红院国产精品 | 国产一级片观看 | 亚洲综合第一页 | 欧美高清在线精品一区二区不卡 | 日本一区毛片免费观看 | 一级片国产 | 国产精品在线观看 | 日韩专区亚洲综合久久 | 国产一区二区三区在线视频 |