久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

US EUROPE AFRICA ASIA 中文
Business / View

Rising stars make debut on branding list

By Mike Bastin (China Daily) Updated: 2014-11-25 10:12

These are also dominated by technology and financial services brands with Alibaba Group Holding Ltd (diversified e-commerce) and Huawei Technologies Co (telecommunications and network equipment) in third and 13th places, respectively.

Other notable new entrants include People's Insurance Co of China, Hong Kong-based Chow Tai Fook and e-retailer Beijing Jingdong Century Trading Co Ltd, which operates JD.com. They ranked 20th, 22nd and 25th, respectively.

Among the new entrants, Huawei typifies the modern Chinese corporate brand. Huawei also broke into the world's most valuable brands for 2014 for the first time, ranked 94th.

Huawei's meteoric rise is all the more impressive given strong competition in smartphones from Apple Inc and the South Korea-based Samsung Electronics Co Ltd. Huawei is the third-largest smartphone manufacturer in the world after those two.

Huawei is also a leader among Chinese companies in terms of international expansion. Sales outside China constitute 65 percent of the worldwide total.

And there is also Alibaba's record US stock listing.

Finally, it is worth noting a co-branding initiative of ICBC and PICC that illustrates the movement toward branding and brand-building that is taking place in Chinese companies. The ICBC PICC Car Credit Card is a co-branded and car insurance-themed chip credit card.

This year's Best China Brands report provides the clearest proof yet that Chinese companies are following the modern brand management approach with investment-led and long-term growth strategies at the core of their corporate expansion plans.

China's days as a cheap production center are fast being relegated to the history books, to be replaced by an era of creative brand-building.

Expect more domestic and international Chinese brand-building success during 2015 and beyond.

The author is a visiting professor at the University of International Business and Economics in Beijing and a senior lecturer on marketing at Southampton Solent University's School of Business. The views do not necessarily reflect those of China Daily.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 亚洲男人天堂网站 | 国产一区二区日韩欧美在线 | 黄色一级毛片 | 亚洲第一色网 | 欧美另类亚洲一区二区 | 亚洲日韩中文字幕天堂不卡 | 黄 色 成 年 人小说 | 久久99欧美 | 免费一级毛片在播放视频 | 欧美成人免费一区在线播放 | 国产三级香港三韩国三级 | 久久精品国产线看观看亚洲 | 在线观看免费为成年视频 | 日本加勒比在线观看 | 99热碰 | 精品亚洲福利一区二区 | 国产91精品一区 | 性做久久久久久免费观看 | 国产女主播91 | 日韩视频免费一区二区三区 | 精品视频免费在线观看 | 国产高清一区二区三区 | 狠狠一区 | 亚洲国产成人久久午夜 | 91大神大战丝袜美女在线观看 | 亚洲在线观看网站 | 国产永久精品 | 国产欧美日韩在线观看一区二区三区 | 亚洲爽| 日本三级香港三级人妇99视 | 午夜三级网 | 成人网18免费网站 | 亚洲一区2区三区4区5区 | 欧美jizzhd精品欧美高清 | 最新在线精品国自拍视频 | 国产精品视频免费播放 | 美女一级片 | 亚洲日本韩国在线 | 欧美日韩中文国产一区二区三区 | 国产精品美女久久久久网站 | 高清精品一区二区三区一区 |