久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

US EUROPE AFRICA ASIA 中文
Business / Companies

Brown-Forman, Wuliangye sign cooperation deal

By WANG ZHUOQIONG (China Daily) Updated: 2014-12-16 09:32

Brown-Forman, Wuliangye sign cooperation deal

A sales assistant showcases a bottle of Wuliangye white spirits at a supermarket in Ganyu county, Jiangsu province. [Provided to China Daily]

New products will counter impact of govt crackdown against corruption

Baijiu maker Wuliangye Yibin Co Ltd has teamed up with United States liquor giant Brown-Forman Corp to develop new products for emerging markets and counter sluggish baijiu sales business due to the ongoing crackdown on corruption and extravagance in China.

Brown-Forman, the Louisville-based wine and spirits producer that owns famous whiskey brand Jack Daniels, has already signed a cooperation agreement with Wuliangye in this regard, said sources.

Brown-Forman, Wuliangye sign cooperation deal

The US company was ranked third in China's whiskey market in 2013, behind France's Pernod Ricard Groupe and the United Kingdom-based Diageo Plc. Pernod Ricard had 45 percent of the market share in China, followed by Diageo with 19.5 percent and Brown-Forman at 8.7 percent, according to statistics provided by Euromonitor International.

James Roy, associate principal at China Market Research Group, said Wuliangye and Kweichow Moutai Group Co Ltd, the two baijiu leaders in China, have suffered due to the anti-corruption drive as government, military and enterprises' spending on luxury banquets has dried up, thereby leading to flagging sales.

But foreign spirits such as whiskeys have not done that badly during the same period as there are more opportunities for people to drink foreign spirits for their own leisure and entertainment such as socializing.

"The bar culture has played a big role in boosting demand in Chinese cities. It was not always like this before. So it makes sense that Brown-Forman has partnered with Wuliangye, a company that needs more diversification, and still has strong presence in distribution channels," said Roy.

Xiao Zhuqing, a liquor marketing specialist, said both companies are expected to develop emerging categories such as the cocktail brand Rio that targets young consumers.

"It is a growing trend that the age group of consumers using liquor products is becoming younger," said Xiao.

"Ready-to-drink cocktail has achieved quite positive reception among young consumer groups, inviting increasing attention from liquor producers to cash in the market."

Between 2009 and 2013, the cocktail market has maintained annual growth of 30 percent and is expected to reach 4 billion yuan ($647 million) this year, according to industry sources. The growth rate is much higher than liquor at 6 percent, beer at 9 percent and wine at 5 percent.

The lucrative cocktail market has also attracted several investors. Shanghai Bairun Flavor & Fragrance Co Ltd has acquired Shanghai Bakesi Wine Ltd, producer of cocktail brand Rio.

Shanghai Bakesi has achieved net profits of 4.9 million yuan, 20.2 million yuan and 110 million yuan in three years starting from 2012.

Liquor products are often sold through banquets, supermarkets or dealers while foreign spirits are mostly distributed in night clubs, said Xiao.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 欧美激情免费观看一区 | 中文字幕毛片 | 亚洲天堂久久精品成人 | 成人在线第一页 | 日本一级aaaa特黄毛片 | 久久亚洲不卡一区二区 | 日韩精品一级a毛片 | 三级毛片免费 | 天海翼精品久久中文字幕 | 免费一级做a爰片性色毛片 免费一极毛片 | 久色乳综合思思在线视频 | 成人黄页 | 欧美性猛交xxxxx按摩国内 | 免费视频精品一区二区三区 | 天干夜天天夜天干天ww | 成人午夜影视全部免费看 | 成年男女拍拍拍免费视频 | 免费看孕妇毛片全部播放 | 国产在线爱做人成小视频 | 日韩高清在线二区 | 亚洲综合一区二区不卡 | 欧美自拍视频 | 欧美日韩在线播放一区二区三区 | 日本高清视频一区二区 | 国产精品久久久 | 日一区二区 | 乱人伦中文字幕视频 | 日本久久久久久 | 日韩专区亚洲综合久久 | 欧美性色一级在线观看 | 精品日韩欧美一区二区三区在线播放 | 怡红院美国十次成人影院 | 国内精品久久久久影院网站 | 波多野结衣一级视频 | 日产国产精品久久久久久 | 久久男人的天堂色偷偷 | 国产精品91在线播放 | 男女扒开双腿猛进入免费网站 | 超清波多野结衣精品一区 | 91热久久| 久久午夜鲁丝片午夜精品 |