久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

US EUROPE AFRICA ASIA 中文
Business / Industries

Not just an academic issue

By Wang Zhuoqiong (China Daily) Updated: 2015-06-01 06:54

Not just an academic issue

Children read the Three Character Primer, an original Chinese text for children's early education first compiled in the Song Dynasty (960-1279), at a primary school in Changzhi, Shanxi province. [Photo/China Daily]

US company eyeing prosperous times in China's pre-school education market

US high-end early education firm Kids 'R' Kids International Inc is expected to open two facilities in Beijing and Shanghai respectively this September.

The move by the company, based in the US state of Georgia, is due to the easing of China's one-child policy, which serves as a major boost to its decision to enter the Chinese market, said Lena Wang, general manager of Kids 'R' Kids China.

China's poorly developed pre-school education market, the increasing maturity of Chinese parents and their ability to judge the quality of pre-school education had propelled the introduction of its brand to China, Wang said.

"Parents born in the 1980s, unlike their predecessors, are more aware of the importance of the happiness of their child at kindergarten, instead of just the development of their academic capacities," she said.

According to a family education consumption survey conducted by this year by iResearch Consulting Group, a leading organization focusing on in-depth research of China's Internet industry, parents born after 1970 are now the majority of consumers in the children's education industry, or 63 percent, with children aged between 7 and 18 years old. About 29 percent of parents were born after 1980-the first generation of single child families, with children aged under nine. Parents who are born after 1980 are more academically advanced and have preferences in terms of online and high-tech products, according to the research.

Kids 'R' Kids plans to open 10 facilities in China over the next five years, with a mix of direct operation and chain outlets.

"Education is not an instant business," said Wang. Usually it takes two to three years before it can make a profit. A kindergarten generally involves a total investment of 5 million yuan ($806,000). Most of that money is spent on renting premises, but Wang said that more should be invested in finding the best teachers.

IResearch said that single children accounted for 91.6 percent of its interviewees and that 8.4 percent were second children. In 2013, the Chinese government allowed couples to have a second child if either of them had been a single child. From this year, the policy change could result in up to 2 million additional births every year.

Chinese parents are keen to invest in their child's education. Among families with a monthly income below 5,000 yuan, nearly half of them spend less than 300 yuan on education.

But those with a monthly income of more than 15,000 yuan spend more than 1,000 yuan a month on education. Among families with an income exceeding 30,000 yuan, more than 38 percent of them spend 2,000 yuan per month on education.

Among families with children aged under 6, around 76 percent of them purchase early education books and audio materials, 58 percent of them enroll their children in early education classes, 49 percent of them buy electronic toys for educational purposes, and 37 percent of them purchase online education applications.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 日韩美毛片 | 亚洲午夜大片 | 德国女人一级毛片免费 | 久久久久久国产精品三级 | 久久福利资源国产精品999 | 黑人一级黄色片 | 成人性生片全套 | 手机亚洲第1页 | 国产在视频线精品视频www666 | 网禁呦萝资源网站在线观看 | 国产在线观看高清精品 | 港台三级在线观看 | 日本不卡免费高清视频 | 三级黄色片网站 | 理论视频在线观看 | 免费观看欧美精品成人毛片 | 看全黄男人和女人视频 | 美国一级欧美三级 | xxx免费视频| 日韩在线二区全免费 | 亚洲精品a | 久久精品国产免费看久久精品 | 2019偷偷狠狠的日日 | 在线视频亚洲欧美 | 在线视频一二三区 | 欧美在线乱妇一级毛片 | 免费人成黄页网站在线观看 | 超薄肉色丝袜精品足j福利 超级乱淫视频aⅴ播放视频 | 宅男69免费永久网站 | 国产高中生粉嫩无套第一次 | 中文字幕国产亚洲 | 日本高清在线精品一区二区三区 | 欧美一级一极性活片免费观看 | 狠狠色丁香婷婷综合小时婷婷 | 亚洲wwww| 久久亚洲天堂 | tom影院亚洲国产 | 欧美一区二区三区免费播放 | 亚洲综合无码一区二区 | 亚洲国产高清在线精品一区 | 欧美三级 欧美一级 |