久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

USEUROPEAFRICAASIA 中文雙語Fran?ais
Business
Home / Business / Industries

Luxury products shine as Chinese turn brand-savvy

Xinhua | Updated: 2017-06-26 08:00

Luxury products shine as Chinese turn brand-savvy

Colored material made from Alcantara SpA fabric on display at the Aircraft Interiors Expo in Hamburg, Germany, in April 2017. [Photo/Agencies]

BEIJING-Chinese consumers are becoming increasingly sophisticated and brand-savvy, underpinning a fast-growing market for luxury products, according to an Italian luxury material manufacturer.

"The Chinese consumer market is promising not only because of its volume but also because local consumers are very reactive, enthusiastic about new things and sensitive to brands and quality," said Andrea Boragno, chief executive officer and chairman of Alcantara, which makes a leather substitute used in fashion, accessories, automotive interiors and consumer electronics.

The company opened its second international store in Shanghai in April following a concept store in Milan where the company's headquarters are based.

China is one of the two fastest-growing markets for Alcantara and the second largest market after the European Union, in terms of sales last year, according to Boragno.

In his view, Chinese designers have taken big strides in recent years by shifting from copying to developing their own identity based on their creativity and culture. The company is already working with Chinese designers.

The company will stick to "Made in Italy" to maintain exclusive quality while planning to work with Chinese brands in the future, he said.

Boragno attributed Alcantara's popularity in China to Chinese consumers' willingness to pay for exclusivity as well as the recognition of a green lifestyle.

The carbon-neutral-certified material producer has been able to reduce and offset its greenhouse gas emissions to zero since 2009 through advanced and efficient production processes and participation in global sustainable initiatives.

Last year, Alcantara invested 22 million euros ($24.64 million), of which more than $7 million was devoted to sustainability-related activities. It plans to invest 28 million euros this year, with over 25 percent of spending on health, safety and environmental activities, according to the company's annual report.

"Going green will not hurt profits in the long run. Instead, we strongly believe that the generation of value for stakeholders can become a driver to generate value for shareholders," Boragno said.

Using its material, Alcantara organized an exhibition on the sustainability theme in Italy last week, which included works from Chinese calligrapher Qin Feng.

Sustainability is a necessary factor that will help materialize the long-term objective of increasing the company's financial value, Boragno said.

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
 
主站蜘蛛池模板: 最新在线精品国自拍视频 | 久草在线视频免费资源观看 | 精产网红自拍在线 | 999热精品这里在线观看 | 国产午夜免费视频片夜色 | 一区二区三区视频在线观看 | 萝控精品福利视频一区 | 欧美在线一级毛片观看 | 欧美影院久久 | 久久不射网| 91p在线 | 久久亚洲一级α片 | 国产欧美日本在线观看 | 又摸又揉又黄又爽的视频 | www.午夜| 日韩欧美中文字幕在线视频 | 在线免费精品视频 | 国产精品亚洲欧美云霸高清 | 亚洲国产系列 | 在线黄 | 欧美亚洲国产精品久久 | 一区二区免费看 | 免费一看一级欧美 | 国产日韩欧美精品一区二区三区 | 国产全部理论片线观看 | 欧美综合视频在线观看 | 国产精品久久久天天影视香蕉 | 国产精品久久久久久久y | 情侣偷偷看的羞羞视频网站 | 欧美一级看片免费观看视频在线 | 久久久夜间小视频 | 亚洲成人播放 | 久久久久久综合对白国产 | 成人精品视频一区二区三区 | 欧美第五页 | 久草在线资源网站 | 韩国女主播青草在线观看 | 久久最新视频 | 久久厕所视频 | 欧美一级毛片高清毛片 | 欧美成人第一页 |