"It is important to raise the awareness of parents and let the parents know that if their child is in a child seat they are safe in a car," said Qin.

The Volkswagen event also included interactive activities. Members of staff demonstrated how to install and use child seats and shared information on child safety.

According to the automotive research center's report, most child safety seat retailers do not provide installation services despite the fact that an incorrectly installed seat can leave a child even more vulnerable in the case of an accident.

The Chinese government is also increasingly concerned about child safety amid the rise of China's auto sales.

From September 2015 safety seats sold in China will be required to undergo quality certification tests, according to the State Administration of Quality Supervision, Inspection and Quarantine.

Safety seats will be required to have a CCC mark - short for China Compulsory Certificate - a mandatory quality certificate for products sold and used in the country.