久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

US EUROPE AFRICA ASIA 中文
Business / Auto CSR

With sales robust, Ford gears up CSR effort

By Fu Chao (China Daily) Updated: 2014-09-22 07:10

With sales robust, Ford gears up CSR effort

Marin Burela (center), president and CEO of Changan Ford Automobile Co, receives calligraphy that says 'going further' from student representatives at South China University of Technology, a host of their debate series. [Photo/China Daily]

"We believe in the youth of China. We believe it's our responsibility as a company to provide opportunities for young people to aspire to reach their dreams," said Marin Burela, president and CEO of Changan Ford Automobile Co, during a campus event in Guangzhou on Sept 13.

Enjoying a robust year in sales - a rise of more than 32 percent in the first seven months from the same period in 2013, the Chongqing-based joint venture has been working on its corporate social responsibility to bring a more inspiring brand image to Chinese customers.

Changan Ford has supported the Chinese College Auto Union campaign for seven years. This year, the campaign features a student debate competition along with the auto company's safe driving program called Ford Driving Skills for Life.

With "going further" a core value, the auto company aims to encourage new thoughts among the young people, said Burela.

"The college debate has become a platform to encourage them to be innovative and look for new ideas," he noted.

The debate this year attracted students from more than 20 colleges in six regions across China and will tour Beijing, Shanghai, Wuhan, Jilin and Chongqing after the stop in Guangzhou.

The Ford Driving Skills for Life program was introduced to China in 2009.

In the past five years, the program has trained some 18,000 people.

The program first started with the general public and later turned to college students.

Burela said that the education process should start even earlier.

"It should start in middle school, before young people start to drive, so they can understand the technology and have safety awareness," Burela said.

In addition to the campus campaign, Changan Ford has also been involved in a range of community services across the country.

Burela noted that there will be a fundraising event in Chongqing next month for children born with a cleft lip and pallet.

The ongoing School To Work program recruits young people from middle school and then put them into a technical college to offer them training to become auto technicians.

Burela said it is both a social service and useful help to young workers.

"Our company supports people from the start right through their journey in life. That is our branding and culture."

The auto company is also expanding its dealer network, mainly to the western China as well as "third, fourth and fifth-tier cities", according to Burela.

"The objective is to open over 800 dealer outlets in China by the end of 2014."

He said a new plant in Chongqing will start operation by the end of this year and another will open in Hangzhou in 2015.

With sales robust, Ford gears up CSR effort With sales robust, Ford gears up CSR effort
Supercars turn the heat at Chengdu Motor Show 
China's Chongqing starts importing vehicles by train 

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 国产情侣普通话刺激对白 | 免费观看一级欧美在线视频 | 在线中文字幕播放 | 中文字幕在线视频网站 | 9久久免费国产精品特黄 | 亚洲成aⅴ人在线观看 | 美女张开腿让男人桶下面 | 国产或人精品日本亚洲77美色 | 欧美日韩视频一区二区在线观看 | 亚洲精品高清在线观看 | 91理论片| 日一区二区| 国产精自产拍久久久久久 | 亚洲a级在线观看 | 空姐毛片 | 久久91精品牛牛 | 免费a一毛片 | 日本三级香港三级网站 | 欧美一区二区三区久久综合 | 色天天躁夜夜躁天干天干 | 99久久免费观看 | 欧美成人精品一级高清片 | 久久在线国产 | 亚洲天堂免费在线视频 | 亚洲欧美日韩精品永久在线 | 欧美日韩一区二区三区在线 | 亚洲高清在线观看 | 手机在线观看亚洲国产精品 | 俄罗斯aaaa一级毛片 | 亚洲男人的天堂成人 | 久久99综合国产精品亚洲首页 | 日本欧美做爰全免费的视频 | 男吃女下面刺激视频免费 | 久草综合网 | 在线观看国产一级强片 | 国产三及| 亚欧成人毛片一区二区三区四区 | 精品日本亚洲一区二区三区 | 亚洲综合无码一区二区 | 欧美一区综合 | 久草在线中文最新视频 |