Analysts have wondered if the Taurus would sell well as both the Chinese car market and Changan Ford have seen their pace of growth slow.

Burela said he has no such concerns and cited the example of Ford's Escort model. Since it hit the market in early 2015, it has been one of the most popular family cars in the country.

He said if a carmaker is providing a product that customers need and want, that is the right thing to do.

"If we listen to our customers and deliver on our promise, if we never let them down, sales volume will come."

He said listening to the voice of Chinese customers is the secret to Changan Ford's success in the past and will also lay a foundation for its future success.

In 2012, Changan Ford ranked 14th by sales among carmakers in the Chinese market but it jumped to 6th in 2014 with sales of more than 800,000 units.

"Never ever disappoint your customers, never ever let them down... then the customers will reward you, because they trust you.

"They are our masters, they are our captains and we will not stop serving them," Burela said.