久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

US EUROPE AFRICA ASIA 中文
Business / Review

Standing tall above the digital crowd

By Wang Zhuoqiong (China Daily) Updated: 2014-06-27 07:06

Standing tall above the digital crowd

An international digital media exhibition in Beijing. Market research company Carat says digital spending has been increasing in the media sector, with global growth rate expected to be around 15.5 percent this year. Provided to China Daily

Advertising needs to capture the business strategy of brands, says Dentsu executive

Tim Andree, executive chairman of Dentsu Aegis Network and executive vice-president of the over 110-year old Japanese advertising giant Dentsu Inc, is used to breaking stereotypes. But it is his towering personality, both in terms of height and professional acumen that sets him apart from the rest.

The former basketball player who has played in the professional leagues of Italy, Spain, Monaco and Japan, now has a more difficult task on hand as he steers the Japanese advertising giant through a period of heady change in the global advertising industry.

Andree, a US native and the first non-Japanese member on the Dentsu board, said: " To be successful in a global and multi-cultural organization, it requires certain amount of listening and understanding and not expecting everyone reacting in the same way to similar information."

It is not fair to expect everyone in an organization to react in the same way to a situation or development. But the bonhomie shared with co-workers can diffuse complex problems and create a spirit of togetherness, he said. That is why he always begins meetings with lots of laughter.

Andree joined Dentsu in 2006 as CEO of Dentsu America. In two years, the US unit became the fastest-growing advertising agency in the United States, according to rankings released by Ad Age. In 2008, Andree became Dentsu's first non-Japanese executive officer.

"I feel extremely lucky. Until I joined Dentsu, I had never worked in an (advertising) agency environment. Dentsu took a big chance on me," he said. Though he is rather modest about his professional knowledge, Andree has a sharp understanding and insight of the global media market and trends, especially about China.

That also explains why he said that advertising and media industry growth in China would be driven largely by globalization. He also talked about introducing marketers to new customers and the media convergence, and how various media can be used for better customer interactions.

Andree said that he is particularly excited about media convergence empowered by digital development, a sector in which Dentsu Aegis Network is acknowledged as the market leader. He believes that investment in digital media has been growing three times faster than that for traditional media. "Digital investments continue to generate more data and the industry gets better by using this data to develop analysis and insight for better sales and overall economic improvement."

When it comes to individual companies or brands, the effective use of digital media and data helps in better targeting and understanding the pulse of consumers, said Andree.

Standing tall above the digital crowd Standing tall above the digital crowd

CCTV 2014 advertising auction kicks off in Beijing

Online advertising surges to $11.7 billion  

Previous Page 1 2 3 Next Page

Hot Topics

Editor's Picks
...
...
主站蜘蛛池模板: 欧美一区二区三区播放 | 国产精品黄色片 | 亚洲国产免费 | 亚洲日韩精品欧美一区二区 | 国产免费久久 | 一本一道波多野结衣456 | 午夜免费一级片 | 日本网址在线观看 | 天天操夜夜噜 | 久久99视频精品 | 女子张开腿让男人桶视频 | 欧美成人性性 | 一级毛片真人不卡免费播 | 97青青草原国产免费观看 | 国产成人禁片免费观看 | 欧美亚洲日本国产综合网 | 亚州免费 | 成人欧美在线 | 亚洲欧美日韩在线一区 | 武松大战潘金莲三级在线 | 成人男女网18免费91 | 国产亚洲人成网站在线观看 | 久久不雅视频 | 毛片1毛片2毛片3毛片4 | 97久久精品一区二区三区 | 国产精品外围在线观看 | 伊人久久青草青青综合 | 成人亚洲在线观看 | 久久综合伊人77777 | 一区二区三区在线播放视频 | 狠狠综合久久久久综合小说网 | 欧美日韩视频在线第一区二区三区 | 在线观看亚洲国产 | 99精品久久99久久久久 | 天堂影院jav成人天堂免费观看 | 国产欧美精品三区 | 国产视频软件在线 | 欧美成人精品不卡视频在线观看 | 青青热久久国产久精品 | 成人观看网站a | 亚洲 欧美 精品 中文第三 |