久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

US EUROPE AFRICA ASIA 中文
Business / Technology

Online 'brushing' hard to combat

By PAUL WELITZKIN (China Daily) Updated: 2015-04-07 10:21

As Chinese authorities move to curb the practice of "brushing"-falsely boosting merchant credibility ratings on e-commerce platforms-a report from the United States illustrates just what a hard task they could be facing.

The Ministry of Commerce said last week that it wants operators of retail platforms like Alibaba's Taobao to ban vendors who falsify ratings. Operators could face fines of up to 500,000 yuan ($80,600) for failing to provide relevant information about such practices, according to a draft law.

But according to the new report, published by the College of William and Mary in Williamsburg, Virginia, and highlighted in The Wall Street Journal, brushing is already a growing "underground industry that employs sophisticated methods to cater to online sellers who want to quickly boost their online reputations".

Haitao Xu, a native of Henan province studying for a doctorate at William and Mary, was one of the authors of the report, which monitored 11,000 sellers on Taobao.

He said the research shows that sellers able to fake transactions were quickly able to lift their online rankings.

Brushing works like this, he said: Vendors pay brushers the cost of the products they are ordering, plus a fee. The brushers then place an order and make a payment using that money. The vendors then ship boxes that are empty or full of worthless merchandise while the brushers write very positive reviews.

Using the actual Taobao ID of more than 4,000 sellers, Xu and his colleagues tracked how their store ratings improved. They discovered that Taobao sellers who faked transactions could basically boost their store rankings 10 times faster than others.

"The major components of a seller's reputation include transaction volume and positive reviews," said Xu, and brushing now represents an "emerging threat" to the e-commerce reputation system.

Xu's research team found that of the 4,109 sellers on Taobao identified as faking transactions, just 89 or 2.2 percent were detected by Taobao and eventually penalized.

The William and Mary research team offered suggestions to mitigate the problem, including hosting service providers actively removing sites found to be brushing, and operators like Alibaba being encouraged to improve their detection of abusers.

The Wall Street Journal said Alibaba declined to comment on the study but said it remained "dedicated to the fight against activities like brushing".

Alibaba insists it excludes fake transactions from its reporting of merchandise volume, which amounted to 1.68 trillion yuan on its two main shopping platforms, Taobao and Tmall, in the year ended March 2014.

Last year, China's online retail sales grew 41 percent ringing up transactions of 2.6 trillion yuan, according to Ministry of Industry and Information Technology data.

Last year shares in Alibaba fell after reports of rising instances of fake goods being sold began to surface.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 久久久久一级片 | 国产精品亚洲精品久久成人 | 欧美精品久久久久久久免费观看 | 在线观看自拍视频 | 亚洲黄色在线视频 | 免费观看性欧美大片无片 | 亚洲精品欧洲一区二区三区 | 亚洲女人在线 | 国产欧美专区在线观看 | 手机亚洲第1页 | 成人av手机在线观看 | 欧美第一页草草影院浮力 | 亚洲精品一区二区在线观看 | 国产视频三级 | 最新国产精品亚洲 | 99精彩视频 | 欧美巨大另类极品videohd | 99福利网| 久久怡红院亚欧成人影院 | 国产精品视频久久 | 99久久精品一区二区三区 | 亚洲美女免费视频 | 欧美高清视频在线观看 | videos性欧美| 免费精品久久久视频 | 免费看一级做a爰片久久 | 日本一区二区三区国产 | 福利片成人午夜在线 | 成人精品亚洲人成在线 | av国产精品 | 成年人三级网站 | 欧美午夜免费一级毛片 | 国产情侣真实露脸在线最新 | 一本色道久久综合亚洲精品加 | 国产在线观看一区精品 | 日本特级黄毛片毛片视频 | 精品72久久久久久久中文字幕 | 国产欧美日韩综合二区三区 | 免费a级毛片大学生免费观看 | 久久99一区 | 欧美精品在线一区 |