久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

USEUROPEAFRICAASIA 中文雙語Fran?ais
Business
Home / Business / Technology

Meitu sets out monetization plan

By MENG JING | China Daily | Updated: 2016-11-30 07:46

Meitu sets out monetization plan

A booth of Meitu Inc at an expo in Xiamen, Fujian province, Oct 25, 2013. [Photo/VCG]

Company also reveals some of its businesses can break even by 2017

Young women love to take selfies and they love to look great in those selfies, hence the growing popularity of image optimization apps developed by Meitu Inc.

But whether or not the tech firm, which is seeking one of the largest initial public offerings in Hong Kong in nearly a decade, can successfully turn women's desire to look good into real cash remains doubtful, said analysts.

In a document filed to the Hong Kong exchange on Monday, Xiamen-based Meitu outlined a diversified monetization strategy, trying to use not only smart hardware and internet value-added services, but also online advertising and e-commerce to make money.

"Our business model is to focus initially on engaging a large user base with innovative products and services free of charge, followed by the implementation of various monetization strategies when we reach significant scale," said the company in the document.

Meitu's apps have gathered about 456 million monthly active users by October by helping them appear more attractive in photos and videos via slimming faces, buffing skin, lengthening limbs and even applying makeup.

Founded in 2008, the company had about 97 percent of its revenue coming from smart hardware by the end of September.

Meitu's colorful-looking smartphones, priced between 1,500 yuan ($210) and 2,000 yuan, are designed to appeal to women who want to take flattering photos.

Meitu sets out monetization plan

A Chinese netizen browses the website of photo editing and sharing app Meitu in Jinan, East China′s Shandong province, Aug 22, 2016. [Photo/IC]

James Yan, research director at Counterpoint Technology Market Research, said that female smartphone users can be a promising niche market for Meitu.

"But a broadened monetization strategy is necessary for Meitu because the smartphone business alone cannot bring big profits due to fierce market competition," Yan said.

Meitu said it will upgrade its online advertising platform by the end of 2016 and launch an e-commerce platform enabling users to shop for fashion-related merchandises in mid-2017 in its latest effort to broaden its moneymaking channels.

The company also revealed that it is expected to break even by the end of 2017 for some of its businesses. With an investment of more than 176 million yuan, its e-commerce business is expected to break even between 18 months and 30 months after its launch in July 2017.

Lu Zhenwang, an internet analyst based in Shanghai, said owning a large user base does not equal a successful e-commerce business.

"What Meitu provides are essentially tools to help people make nice photos. Meitu's apps are not like WeChat, in which people spend a great deal of their social life. Most of Meitu users spend one or two minutes optimizing their photos and then leave the apps when they are done with their photos. You can hardly monetize them into a big lucrative business," he said.

Previous reports said that Meituis seeking a $710 million IPO in mid-December. Morgan Stanley, Credit Suisse Group AG and China Merchants Securities Co are joint sponsors of the offering, according to a prelisting filing with the Hong Kong Stock Exchange in August.

Meitu sets out monetization plan

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 亚洲丝袜另类 | 国产精品久久久久久影院 | 午夜宅宅宅影院在线观看 | 中文字幕在线永久 | 精品久久久久久久九九九精品 | 亚洲第一免费网站 | 欧美特黄一级视频 | 永久免费精品视频 | 久久免费福利 | 日本加勒比在线观看 | 国产成人免费福利网站 | 免看一级a一片成人123 | 欧美三级日韩 | 欧美大片aaa | 性视频网站在线 | 婷婷三级 | 国产成人精品久久综合 | 国产成人夜间影院在线观看 | 亚洲精品手机在线 | 国产一区二区三区在线免费 | 欧美精品首页 | 久色视频 | 亚州视频在线 | 午夜欧美成人 | 精品三级内地国产在线观看 | 九色视频在线观看免费 | 亚洲精品片 | 久久99精品久久只有精品 | 国产精品久久久久久久久久98 | 8050网午夜一级毛片免费不卡 | 黄 色 免费网 站 成 人 | 欧美一级毛片免费网站 | 我要看三级毛片 | 在线精品国产 | 亚洲综合视频在线观看 | 久久影院一区二区三区 | 美女视频免费黄 | 一级欧美一级日韩片 | 特级一级毛片免费看 | 最新亚洲人成网站在线影院 | 国语精品视频在线观看不卡 |