JD.com, China's online retail giant, is gearing up to become an "e-commerce total solution provider" in a bid to get more vendors on its platform, the company's top executives have said.

Lan Ye, the chief marketing officer of JD.com, which is also known as Jingdong, said that the company is going to upgrade its support in terms of technology, logistics, services and finance to attract more companies to its open platform.

"About half of the company's turnover in 2016 is expected to come from the open platform, on which merchants directly sell their own products and JD.com provides e-commerce total solutions, such as customer services, logistics services and interactive marketing services," Lan said at JD.com's first open platform forum, which was held in Beijing on Monday.