久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

US EUROPE AFRICA ASIA 中文
Culture

More than 100 tricks to do business on WeChat

By Xing Yi ( China Daily ) Updated: 2015-05-13 08:04:20

More than 100 tricks to do business on WeChat

Book cover of 108 Tricks of Marketing on WeChat. [Photo provided to China Daily]

China's e-commerce boom isn't just helping tech companies such as Tencent to grow its instant-messaging business, but alongside, many how-to-do-it books are being produced to understand the nature of WeChat, the smartphone application, and the role it plays in the lives of Chinese who are keen to launch their enterprises online.

A recent book, 108 Tricks of Marketing on WeChat, by entrepreneur Xiao Senzhou and business consultant Li Ping, was published after raising 1.28 million yuan ($206,000) through crowdfunding on WeChat.

"For most users, WeChat serves simply as a tool of communication," said Xiao at the launch of the book's printed version in April in Beijing.

"But few have maximized the powerful functions of the all-in-one app. It can be used as a marketing tool, a sales platform, a network manager and a source of crowdfunding."

Xiao is a successful e-com trader who made his first pot of gold by selling tea on Taobao, the country's most popular online marketplace, and Li is a well-known expert on book marketing. Both have great influence on social media, with Xiao claiming to have more than 50,000 connections on his WeChat account.

Unlike Chinese micro blog Weibo that's struggling with several "zombie accounts", allegedly manipulated by robot programs, the connections on WeChat are largely real people as each account is linked to a mobile number. According to Tencent's annual report, active users of WeChat climbed to 500 million in 2014.

In the book, the authors give 108 tips that could be used to establish healthy relationships with others using the phone app and also to gain followers by posting self-promotional messages and photos.

The core idea is to use WeChat to market oneself, but by using real names of people and descriptions of their jobs or by creating QR codes for products to identify them easily instead of nicknames or aliases that could either mislead other users, or give inadequate background information about a person's business.

As Tencent opened a mobile payment system for commercial activities on WeChat in March 2014, according to Analysys, an Internet research firm, more than 10 million small businesses are estimated to have been selling products on WeChat through its Moments section. Writing customer-friendly advertisements is also taught in the book.

Each "trick" is explained in no more than 1,000 words.

"I have read some books on similar topics which are lengthy and impractical," Li writes in the book. "We made the book short so that reading through the whole book will take less than an hour."

According to Li, the book has sold more than 40,000 copies, occupying second place among 2015 best-sellers from its publisher People's Daily Press.

 
Editor's Picks
Hot words

Most Popular
 
...
主站蜘蛛池模板: 国产91久久精品一区二区 | 成人免费手机在线看网站 | 国产高清视频免费观看 | 国产亚洲精品看片在线观看 | 国产精品亚洲四区在线观看 | 日本黄网在线观看 | 亚洲综合久久久久久中文字幕 | 大尺度福利视频在线观看网址 | 欧美日韩国产亚洲一区二区三区 | 久久99这里只有精品国产 | 偷柏自拍亚洲欧美综合在线图 | 亚洲区精品 | 国产免费一级视频 | 不卡一区在线观看 | 欧美成人极品怡红院tv | 国产国产成人精品久久 | 美女视频黄的免费视频网页 | 欧美大尺度免费一级特黄 | 三级在线网站 | 国产高清在线观看 | 欧美亚洲激情视频 | 国产香蕉98碰碰久久人人 | 欧美成人性生活视频 | 我不卡午夜 | 国产亚洲一区二区三区在线观看 | 国产在线观看精品香蕉v区 国产在线观看免费人成小说 | 久久99国产精品亚洲 | 手机福利在线 | 国内精品久久久久久久久久影视 | 国产精品一区二区久久精品涩爱 | 日韩乱淫| 国产精品毛片一区 | 一级a毛片免费观看 | 国产黄色大片网站 | 一级片视频在线 | 免费观看a级网站 | 日韩理论在线 | 国产成人精品一区二三区在线观看 | 日韩欧美一区二区中文字幕 | 91精品国产福利尤物免费 | 免费一级特黄 欧美大片 |