久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

US EUROPE AFRICA ASIA 中文
Culture

Digitizing the Forbidden City, one emperor at a time

( Xinhua ) Updated: 2016-07-11 10:29:03

Digitizing the Forbidden City, one emperor at a time

Zhu Di in the video. [Photo/Xinhua]

If the Chinese emperor who ordered the Forbidden City's construction were still alive, he'd be rapping about his courtly antics and taking photos with an iPhone.

This is how Chinese Internet firm Tencent imagines the digital life of Zhu Di, a Ming Dynasty emperor. During Zhu Di's reign, the empire's capital moved from east China's Nanjing to Beijing.

A video featuring Zhu Di dancing, rapping, and texting emoticons to his concubines via Tencent messaging services WeChat and QQ went viral last Wednesday, when the tech giant announced a partnership with the Palace Museum, the official name of Beijing's Forbidden City.

Tencent will work with the Beijing landmark to digitize its rich historical and cultural legacy, which spans nearly 600 years.

As the name Forbidden City suggests, many details of daily life behind the red walls at the heart of Beijing have been lost to history. To raise interest in its past, the museum, which draws 15 million visitors each year, has started telling stories about the palace complex and its former residents on social media. It has also begun selling souvenirs online, inspired by the museum's art collection and the people who lived and worked within the walls during China's imperial days.

The Palace Museum's latest outreach campaign has mostly been an online affair, using popular social networks such as Sina Microblog and WeChat to reach the country's educated younger generation, whose growing pride in the country's cultural heritage has helped shape consumption patterns.

The potential to profit from the Forbidden City's dazzling cultural wealth has made companies like Alibaba and Tencent eager to help with digital outreach.

In addition to its Tencent partnership, the Palace Museum also struck a deal with Alibaba in June to sell tickets, souvenirs and books on the company's Tmall online marketplace.

As of the end of last year, the Palace Museum had brought in 1 billion yuan in revenue from selling Forbidden City-related products.

It has also developed a string of interactive apps to help people appreciate the museum's art collections. The apps have been praised for their design and ability to make art accessible to the general public.

"The Forbidden City is in the midst of transformation," said Shan Jixiang, director of the Palace Museum. "We want to use the Internet and new technology to share the Forbidden City's rich cultural heritage with a broader population in creative ways, so that young people will take more interest in China's traditional culture."

Related:

Tencent signs deal with Palace Museum to promote traditional culture

Palace Museum tickets now online

 
Editor's Picks
Hot words

Most Popular
 
...
主站蜘蛛池模板: 伊人色综合久久天天人手人停 | 中文国产成人精品少久久 | 久久爽久久爽久久免费观看 | 亚洲国产精品第一区二区 | 亚洲第一区在线 | 日韩一区二区三区视频在线观看 | 精品国产一二三区 | 国产一区二区精品久久凹凸 | 九九视频免费在线观看 | 精品伊人久久久久7777人 | 亚洲最大的视频网站 | 欧美另类视频videosbest18 | 特级一级毛片视频免费观看 | 日本一级毛片视频无遮挡免费 | 日本视频在线观看不卡高清免费 | 一本久道久久综合婷婷 | 91精品国产一区二区三区左线 | 奇米影视7777久久精品 | 日韩美女视频网站 | 一级毛片牲交大片 | 国产片一级aaa毛片视频 | 免费一区在线观看 | 美女在线看永久免费网址 | 亚洲成人网页 | 毛片手机在线观看 | 国产成人精品曰本亚洲77美色 | 日韩欧美不卡一区二区三区 | 亚洲午夜精品一级在线播放放 | 在线看一级片 | 日韩1页| 日韩欧美一区二区三区在线观看 | 精品午夜国产在线观看不卡 | 青青爽国产手机在线观看免费 | 91亚洲精品国产第一区 | 91热国产| 特黄日韩免费一区二区三区 | 九九九九在线视频播放 | 精品国产福利 | 美女网站在线观看视频18 | 久久精品视频99精品视频150 | 男人的天堂免费视频 |