What comes to mind when you hear the word Brazil? Samba? Football? Supermodel Gisele Bundchen? Or the Rio Olympics?

Here we bring you a different side of Brazil: the "it" girls.

Helena Bordon

Helena Bordon spotted during Paris Fashion Week Autumn/Winter 2015 on March 4, 2015. [Photo/SIPA]

Helene Borden from S?o Paulo is a street snap star and a true "It Girl" of South America. Borden has traveled alongside her mother, who worked as the creative director of the Brazilian edition of Vogue, to shows around the globe since the age seven. Her exposure to fashion at a young age broadened her horizons and gave rise to her sense of style. Borden, sometimes regarded as a breeze from South America at fashion shows, is known for her love of bright colors.