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9. The Chip that Stops Your Slouching

你糾正姿勢的小卡片

As we always forget to stop slouching, we created a ultimate reminder. Once users clip the Lumo Lift, a chiplike gadget about the size of a thumb, onto their shirt, it analyzes neck and spinal positions and vibrates when they’re less than ideal. The system has exceeded its internal sales goals. Half of its users are women, which is impressive given that early adopters for gadgets often tilt male.

我們總是忘了糾正懶散的姿勢，為此Lumo身體技術(shù)公司發(fā)明了Lumo Lift姿勢提醒器。一旦使用者在襯衫上別上像小卡片一樣的該裝置，它就會分析頸部和背部的位置，并在姿勢不理想時發(fā)出震動。該系統(tǒng)的銷量已超出內(nèi)定目標(biāo)。有一半使用者是女性，鑒于電子產(chǎn)品的嘗鮮者通常以男性居多，這一點著實讓人印象深刻。

10. The Car that Makes Electric Enticing

令電動車變得動人的汽車

For the most part, electric cars have been slow, sexless and stolid to drive—or stunningly expensive. So when BMW announced it would start selling them, it had a high bar to clear. The I3 delivers. In addition to getting 113 to 177 km on a single 3-hour charge, its novel design allows drivers to use a single ?pedal to both accelerate and brake (press down to go, ease up to stop), which results in more energy-efficient driving. And because so-called range anxiety remains a top reason people don’t buy electric, BMW is pioneering ways to ease customers’ doubts. Among them: an optional backup gas motor that can recharge its batteries in a pinch and a program that lends owners a gas-powered vehicle for longer trips.

電動汽車大多行駛緩慢、毫無魅力和缺乏駕駛快感，要不就是貴得嚇人。因此當(dāng)寶馬公司宣布將開始銷售電動車時，它需要跨越很高的標(biāo)桿。寶馬i3轎車做到了這一點。除充電3小時可行駛113-177公里外，其新穎的設(shè)計還使司機可用同一塊踏板實現(xiàn)加速或制動(前進(jìn)時踩下，制動時抬起)，這將會提高能源效率。而鑒于所謂的里程焦慮仍是人們不愿購買電動車的頭號原因，寶馬公司將率先推出打消顧客疑慮的措施，包括選裝在緊急時刻能為汽車電池充電的汽油發(fā)動機和為車主提供長途旅行時以汽油驅(qū)動的程序。