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假設(shè)你在電梯里，只有30秒的時(shí)間來(lái)向一位關(guān)系公司前途的大客戶推廣產(chǎn)品且必須成功，你會(huì)怎樣來(lái)推銷呢？

An elevator pitch (or elevator statement) is a short summary used to quickly and simply define a product, service, or organization and its value proposition. The name "elevator pitch" reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes.

“電梯游說(shuō)”（elevator pitch或elevator statement）是指對(duì)產(chǎn)品、服務(wù)、機(jī)構(gòu)及其價(jià)值主張的簡(jiǎn)短介紹。電梯游說(shuō)這個(gè)名字本身傳遞著這樣一個(gè)理念：你應(yīng)該能在乘電梯的時(shí)間內(nèi)，也就是大約30秒到兩分鐘之內(nèi)完成介紹。

An elevator pitch is often used by an entrepreneur pitching an idea to a venture capitalist or angel investor to receive funding. Elevator pitches are also used in many other situations. Personal uses include job interviewing, dating, and summarizing professional services. (Source: Wikipeida)

通常創(chuàng)業(yè)者會(huì)用“電梯游說(shuō)”來(lái)向風(fēng)險(xiǎn)投資家和天使投資者推銷自己的生意理念，以籌得資金。“電梯游說(shuō)”也用于其他與個(gè)人相關(guān)的情況，比如工作面試、約會(huì)、以及總結(jié)工作經(jīng)驗(yàn)等。

Your "Elevator Pitch" must contain:?a "hook", about 150-225 words, passion,?and a request. (At the end of your pitch, you must ask for something. Do you want their business card, to schedule a full presentation, to ask for a referral?)

成功的“電梯游說(shuō)”需要包含以下要素：有趣的引人注意的引子、150-225個(gè)單詞、激情、提出要求（比如索要名片、約時(shí)間詳談、或者讓對(duì)方推薦個(gè)可能對(duì)你的推介感興趣的人）。

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（中國(guó)日?qǐng)?bào)網(wǎng)英語(yǔ)點(diǎn)津 崔旭燕）

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