The company focuses on the market of men’s wear, with jacket as its core product. In 2014, K-Boxing, which has made onto the list of the Top 500 Most Valuable Brands in China for 11 consecutive years, was crowned the most valuable casual men’s wear brand in China with a brand value of 28.755 billion yuan. It has won multiple titles, including the titles of China Famous Brand and National Inspection-free Product.