久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

US EUROPE AFRICA ASIA 中文
Sports / China

MLB broadens appeal of baseball in China

(Xinhua) Updated: 2015-04-18 16:22

BEIJING - Unlike aggressive marketing by National Basketball Association (NBA), Major League Baseball (MLB) has taken a gradual approach to bring America's pastime to China.

"We are trying to broaden the appeal of the game, increase participation and raise the standard through a long-term strategic plan," said Jim Small, MLB vice president for Asia, after an opening ceremony for the new season of the Beijing college league on Saturday.

Since opening its China office in Beijing in 2007, MLB has launched grassroots youth baseball program Play Ball! in major Chinese cities, helped Chinese elementary schools incorporate baseball into the physical education curriculum, built professional development centers and sponsored Beijing's college league.

More recently, MLB launched a baseball reality show in China and invited pop singer Jane Zhang Liangying as an image ambassador.

MLB has three development centers in southeast China's Jiangsu province, aimed at finding and nurturing future talent.

"We are doing things consistently, and from grassroots," said Small.

Small recognized MLB China's progress in broadening appeal of the game, saying "a team of brilliant people made smart investments" including the one in Beijing college baseball.

"Look at these young people," said Small, pointing to the college league opening game between Tsinghua and Beida, the most prestigious universities in China. "They will graduate, and they are going to good jobs - government, business and other enterprises.

"We are seeing these kids falling in love with baseball and they will go on to top positions in Chinese society. They are going to be people who will influence baseball in the years ahead."

Small acknowledged NBA's big inroads into China, saying he looked up to NBA and had learnt something from it.

"One of the things I've learnt from NBA is that you can't have Yao Ming without laying all the groundwork, grassroots programs or sponsors," he said.

Basketball has boomed in China, helped by Yao Ming who played for Houston Rockets. State television began showing NBA games in the late 1980s, and in 2004 the Rockets and Sacramento Kings played the league's first games in China.

Teams and sponsors have also found a lucrative market here for merchandise, and NBA stars LeBron James and Kobe Bryant receive rapturous receptions from fans during regular offseason visits.

"If Yao Ming came along around 1980, NBA probably weren't prepared to take advantage of that because they hadn't been here long enough," said Small.

"With heavy investments in China, I am hoping one of those kids in development centers in Jiangsu will be a baseball version of Yao Ming in next four or five years."

Most Popular
What's Hot
Highlights
Special
...
主站蜘蛛池模板: 亚洲免费视频一区 | 国产亚洲欧美另类久久久 | 国产91会所洗浴女技师按摩 | 99国产精品免费视频观看 | 国产精品久久久久久福利 | 欧美一区二区三区gg高清影视 | 亚州va| 国产日本一区二区三区 | 国产高清专区 | 久草在线新视频 | 国产视频手机在线 | 久草免费在线 | 202z欧美成人 | 中文字幕va一区二区三区 | 中文字幕精品一区二区2021年 | 性生i活一级一片 | 国产香蕉影视院 | 国产一区二区不卡 | 美女与男人对肌免费网站 | 日本高清www片 | 日本特级黄毛片毛片视频 | 男人的天堂久久香蕉国产 | 九九在线精品 | 欧美一级二级三级视频 | 免费国产综合视频在线看 | 91精品一区二区综合在线 | 国产精品亚洲第一区二区三区 | 久久综合中文字幕一区二区三区 | 男人透女人超爽视频免费 | 免费看成人频视在线视频 | 高清一本之道加勒比在线 | 特级av毛片免费观看 | 香蕉视频老司机 | 久久国产免费观看精品1 | 久久久久免费视频 | 欧美亚洲国产人成aaa | 日韩毛片欧美一级a网站 | 亚洲视频免费一区 | 黄色理论视频 | 亚洲一级毛片在线播放 | 国产精品伦理久久久久 |