久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

US EUROPE AFRICA ASIA 中文
Business / Industries

Too busy to watch a movie now? Alibaba offers alternatives

By MA SI (China Daily) Updated: 2015-10-15 07:48

Too busy to watch a movie now? Alibaba offers alternatives

A cyclist rides past a signboard of Alibaba Group in Hangzhou city, East China's Zhejiang province, June 25, 2014. [Photo/IC]

Qian Ming is a movie buff but frequently has to give her cinema ticket away because of business commitments.

As a fashion designer in Beijing, the 26-year-old usually ends up missing out on the latest must-see film after getting snowed under at work.

But all that could change as Alibaba Group Holding Ltd has announced plans to link up with a major cinema chain in the capital to allow customers to swap their tickets, or simply get a refund.

"This really helps a lot," Qian said. "Now, I can simply change my ticket for the same movie for a later date."

Last month, Alibaba rolled out a management system, which allows tickets to be rescheduled or refunded for the Capital Cinema chain.

Customers need to apply 24 hours before the show time to receive a refund and three hours to change their tickets for a later show.

Naturally, this new service, launched by Alibaba's software division, Guangdong Yueke Software Engineering Co, can do more than produce refunds.

It also allows customers to enter theaters by flashing their smartphones as well as helping cinemas schedule movies by using big data analysis.

Big data is a broad term for processing vast amounts of complex statistics, which can be boiled down into market and consumer trends.

"Our years of experience in the movie sector, coupled with Alibaba's technological prowess, can help theaters deal with larger traffic and boost their efficiency," Li Xiangxiong, general manager of Yueke, said.

Alibaba bought the company for 830 million yuan ($134 million) in June and Yueke provides software support to more than 1,500 of the 5,780 cinemas in China. Still, this is just the latest move by the major Internet players to cash in on the thriving film industry in China.

The big three, Alibaba, Tencent Holdings Ltd and Baidu Inc, have already managed to attract half of the country's movie-goers to buy tickets online.

"For Internet companies, cinemas are the ultimate gateway to link customers with other online services," Huang Guofeng, a movie analyst at the information technology consultancy Analysys International in Beijing, said.

"They want to turn cinemas' VIP members into loyal users of their websites. For the movie sector, teaming up with tech companies can affect traffic and boost efficiency."

As of Sunday, box office receipts in China were 35 billion yuan for this year-topping the 29.6 billion yuan for the whole of 2014.

After decades of explosive growth, the country is now the world's second-largest cinema market, next only to the United States. Yet, despite the figures, more than 70 percent of China's cinemas are in the red, according to Analysys International.

A breakdown of the numbers illustrates the problem.

Data from entertainment market research company EntGroup Inc showed that in the first half of this year, China's top 500 cinemas accounted for 42.8 percent of China's 20-billion-yuan box office receipts. That left more than 5,000 theaters scrambling for the remaining 57.2 percent.

"Cinemas over-rely on box office as a major revenue source. It has a low profit margin of between 10 percent and 20 percent," Wei Huan, a movie researcher at EntGroup, said. "They need to boost sales of movie merchandising, which has a profit margin as high as 30 percent. This is exactly why Internet giants are moving into the sector."

Alibaba's new system, for instance, can help cinemas sell products targeted at moviegoers through big data. But it remains to be seen if this model will take off across China.

"Alibaba's system is more like a unilateral effort. It is OK to improve user experience. But I think it needs input from theaters, film distributors and industry regulators to work out a joint solution," Cao Yong, deputy manager of Beijing UME International Cineplex's Anzhen branch, said.

 

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 欧美特黄特色aaa大片免费看 | 成人男男黄网色视频免费 | 手机看片在线 | 国产高清第一页 | 精品一区二区三区五区六区 | 亚洲久久视频 | 久久精品爱国产免费久久 | 91成人爽a毛片一区二区 | 久草在线观看福利 | 欧美成人专区 | 亚洲精品成人7777在线观看 | 国产最猛性xxxxxx69交 | 中文字幕精品一区二区2021年 | 精品日韩欧美一区二区三区 | 精品久久久久久免费影院 | 欧美成人免费大片888 | 久久99爰这里有精品国产 | 日韩欧美一区二区不卡看片 | 91精品国产福利尤物免费 | 日本精品中文字幕有码 | 91视频一88av| 日韩午夜视频在线观看 | 欧美成人综合在线观看视频 | 国产免费久久精品 | 国产99久久久久久免费看 | 亚洲精品综合一区在线 | 四色永久 | 国产性生活视频 | 在线观看国产一区二三区 | 国产成人不卡亚洲精品91 | 国产成人亚洲精品77 | 玖玖国产在线 | 久久国产精品自线拍免费 | 91热久久免费频精品黑人99 | 国产视频合集 | 一级片aaa| 欧美日韩在线视频一区 | 国产高清视频免费 | 中文无线乱码二三四区 | 亚色成人 | 免费永久在线观看黄网 |