久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

US EUROPE AFRICA ASIA 中文
Business / Industries

When reality bites, big profits pour in

By Huang Ying (China Daily) Updated: 2015-12-24 07:31

When reality bites, big profits pour in

A scene from the shooting of an episode of the Running Man, featuring actress Ma Su and TV comedian Wang Zulan.[Provided to China Daily]

TV shows featuring celebrities are banding channels, producers, advertisers and audiences together

Reality shows are popular all right, but those featuring celebrities are proving to be a rage, not just among television audiences but advertisers and program sponsors. And producers who are investing big bucks are not complaining at all.

Nor are celebrities themselves. Rather than portraying fictitious characters, celebrities seem to enjoy the idea of playing themselves, showcasing their personality. And their fans in particular and audiences in general seem to love it too. It seems there never ever was another win-win-win-win-win-win like this one.

Take, for instance, Hunan TV's Dad, Where Are We Going?, which features celebrity fathers taking their children on three-day trips to idyllic towns or villages, far away from urban areas, without mothers and helpers in tow. The show's third season started in July soon after the hugely successful first two seasons got millions of viewers aged eight to 80 hooked.

Sponsorship of such popular shows does not come cheap. Inner Mongolia Yili Industrial Group Ltd, China's leading dairy producer, shelled out 500 million yuan ($77.15 million) for Season 3, exceeding the 312 million yuan it paid for Season 2.

Season 1, which aired from October 2013, sold main sponsorship rights for only 28 million yuan to a pharmaceutical brand.

The 500 million yuan deal for Season 3, reached in 2014, accounted for 14.1 percent of the dairy producer's net profit in the first three quarters of last year.

Yili's faith in the program seems to suggest it may have benefited from the sponsorship by way of rise in sales and better brand visibility, Jian Aihua, a food industry researcher with the Shenzhen-based CIC Industry Research Center, told the National Business Daily newspaper.

One reason could be that groups like young people and mothers-to-be are the target consumers of Yili as well as the target viewers of the reality show.

The phenomenal successes of Dad, Where Are We Going? and other reality shows such as The Voice of China have spurred a series of reality shows. For instance, Hunan TV introduced Divas Hit the Road, Season 1 in April of last year. Zhejiang TV started Running Man, Season 1 in October 2014. Shenzhen TV introduced The Amazing Race, Season 1 at the same time.

Previous Page 1 2 3 Next Page

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 精品免费久久久久久成人影院 | 私人玩物福利视频 | 中文字幕在线无限2021 | 一区二区三区免费视频播放器 | 麻豆国产视频 | 久久久久久久久久久福利观看 | 国产区香蕉精品系列在线观看不卡 | 国产精品无打码在线播放9久 | 成人做爰视频www在线观看 | 亚洲天堂网在线观看 | 99re久久资源最新地址 | 国产精品麻豆一区二区三区v视界 | 五月六月伊人狠狠丁香网 | a级免费网站 | 999成人国产精品 | 97精品国产福利一区二区三区 | 在线a毛片免费视频观看 | 久久精品在现线观看免费15 | 九九视频免费在线观看 | 精品免费久久久久欧美亚一区 | 成人三级在线播放线观看 | 国产伦一区二区三区四区久久 | 国内精品一区二区在线观看 | 国产成人久久精品二区三区 | 性刺激免费视频观看在线观看 | 99精品国产一区二区三区 | 怡红院成人在线 | 国产最新精品 | 成人自拍视频 | 亚洲天堂男人在线 | 一区二区三区国产 | 性色aⅴ在线观看swag | 国产三级在线 | 毛片免费高清免费 | 久久国产免费一区 | 57pao强力打造手机版 | 国产亚洲精彩视频 | 美女张开双腿让男人桶 | 毛片免费观看的视频 | 91久久国产口精品久久久久 | 91亚洲精品在看在线观看高清 |