久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

US EUROPE AFRICA ASIA 中文
Business / Companies

Turning passion for reading into profit

By Zhu Wenqian (China Daily) Updated: 2016-03-17 08:18

Turning passion for reading into profit

Readers select and read books at a CITIC Press bookstore in Beijing. [Photo provided to China Daily]

A new generation of bookstores redefines urban lifestyle and promises to revive the flagging fortunes of the publishing industry

The advent of online reading and e-books may have dealt a knock-out punch to traditional bookstores and old-fashioned publishing industry, but an emergent niche market of lifestyle bookstores promises to restore lost glory.

Branded bookstores are in, armed with innovative operations.

For instance, CITIC Press Group, the publishing offshoot of State-owned investment company China International Trust and Investment Corporation, is planning to expand its network of bookstores even as it grows its Internet publishing operations.

CITIC Press said it plans to open another 1,000 bookstores in China starting this year. All of them will ride the concept that books, coffee, culture, innovation and consumer trust form a potent combination. Such stores will likely open in the heart of major cities.

"We will first target big cities like Beijing and Shanghai, and open some flagship stores that are more than 1,000 square meters," said Shi Hongjun, general manager of CITIC Press' Shanghai branch.

"We will launch coffee shops with shelf-loads of books near office buildings, especially buildings of Fortune 500 companies, as well as near banks and cinemas. We are trying to create a literary atmosphere, and promote a book-reading habit nationwide," he said.

For instance, next to the headquarters of Lenovo Group Ltd in Beijing, CITIC Press launched a bookshelf coffee shop with floor-to-ceiling windows and a book wall.

The company's operations gathered momentum after it debuted on the National Equities Exchange and Quotations, known as the New Third Board, in December. CITIC Press is the first State-owned publishing firm to list on the board.

But Chen Fei, general manager of CITIC Press, could not attend the bell-ringing ceremony to mark the company's NEEQ listing because he was away in Thailand.

What for?

Shanghai-based business magazine CBNweekly reported Chen was busy tasting a dozen varieties of coffee beans so he could pick the best for use at the company's chain of bookshelf coffee shops.

CITIC Press' bookstore chain has been growing since 2010 at major airports and landmark buildings nationwide. It is now considered one of the major book retailers in China, with a network of more than 100 bookstores.

Some of the recent best-sellers at its bookstores were the Chinese editions of Who Moved My Cheese?, the biography of Steve Jobs, the late chairman and chief executive officer of Apple Inc, and World Order, by former US Secretary of state Henry Kissinger.

In 2014, CITIC Press grabbed a leading 10.3 percent share of the economics and management books market, a category the company figured was hot.

Shi, who introduced popular titles like The Da Vinci Code and The Kite Runner to China said: "We are going to build our bookstores into public spaces for urban culture, or city's cultural reception rooms. Some single large bookstores are declining, whereas medium-sized bookstores inside commercial complexes, and those that adapted to people's lifestyles, are picking up. This marks the transformation of the bookstore business model."

In 2014, the book publishing industry's sales increased by 2.7 percent to 79.1 billion yuan ($12.1 billion) from the previous year. But profit fell 1.3 percent to 11.7 billion yuan.

To encourage the development of physical bookstores, the government introduced a number of supportive policies.

A special fund launched in 2013 recognizes and rewards bookstores with outstanding operations. The fund's current value is more than 300 million yuan. Nearly 200 bookstores have received its awards so far.

In addition, the government exempted book wholesalers from value-added tax. This helped small and medium-sized bookstores, said An Le, deputy director of print and distribution at the State Administration of Press, Publication, Radio, Film and Television.

"Bookstores should consider value-added services, and provide spaces for public communications. For example, professional arts and music bookstores can introduce some small-scale galleries and music exhibitions. Modern bookstores will become cool, fun places to hang out at," An said.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 99久久99视频 | 久久精品国产精品亚洲综合 | 中文字幕日本一区波多野不卡 | 日本伊人精品一区二区三区 | 韩日毛片 | 久草社区视频 | 91精品成人免费国产片 | 日韩中文字幕免费在线观看 | 特黄女一级毛片 | 亚洲精品成人一区二区www | a毛片久久免费观看 | 中文字幕在线成人免费看 | a毛片视频免费观看影院 | 国产成人亚洲合集青青草原精品 | 欧美在线视频不卡 | 成人视视 | 久久久精品久久 | 久久综久久美利坚合众国 | 美女被强行扒开双腿激情视频 | 日韩一级大片 | 亚洲精品字幕一区二区三区 | 亚洲欧美日韩精品久久亚洲区色播 | 欧美日韩色黄大片在线视频 | 美女视频大全网站免费 | 国产亚洲一欧美一区二区三区 | 国产欧美日韩成人 | 美女双腿打开让男人桶爽网站 | 欧美一级视频在线高清观看 | 九九精彩视频在线观看视频 | 最新步兵社区在线观看 | 91福利国产在线观一区二区 | 免费播放国产性色生活片 | 欧美14videosex性欧美成人 | 久久国产精品久久 | 亚洲男人的天堂视频 | 手机在线观看精品国产片 | 久久久久久久久免费视频 | 99免费视频观看 | 九九精品久久久久久噜噜 | 欧美日韩一区二区高清视 | 成人三级在线 |