久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

US EUROPE AFRICA ASIA 中文
Business / Companies

Dalian Wanda expands Atletico brand

By Emma Glez (China Daily) Updated: 2015-02-12 08:25

Dalian Wanda expands Atletico brand

A Wanda Plaza in Dalian, Liaoning province. About 200 shops selling merchandise of Atletico de Madrid football team will be set up in China this year. [Photo provided to China Daily]

Dalian Wanda Group Co is looking to expand the reach of Spain's Atletico de Madrid, the soccer club brand it partially owns, in China this year.

The company, which controls the nation's biggest property developer and largest cinema chain, is considering official stores to sell club merchandise at its Wanda Plazas, aggressive promotions on Chinese social media platforms and through soccer academies in China, said sources familiar with the development.

Dalian Wanda is planning to set up 200 official product corners in its shopping malls, Miguel Angel Gil Marin, the chief executive officer of Atletico de Madrid, said during a presentation to club members on Tuesday. Dalian Wanda, however, declined to comment on the news.

Till now, Chinese soccer fans could purchase official club merchandise only through Atletico's online store for the Asia-Pacific region. The Wanda corner shops will not only serve as a meeting point for fans but will also offer merchandise. The shops will also display screens with recorded messages in Mandarin from Spanish football stars.

"The concept of opening official stores is more of a promotion strategy for Wanda than a plan to obtain profits from the Chinese market. The 200 official product corners in the shopping malls will be a good advertising strategy for the club. But the club's official merchandise has a thin market base in China, as few Chinese fans would actually spend a lot of money on such products," said Zhang Qing, founder of sports marketing agency Key-Solution.

In an attempt to continue attracting new supporters, Atletico de Madrid will make use of Wanda's deal with Tencent Holdings Ltd to distribute news content from the soccer team to Chinese fans.

The club has a global fan base of 12 million through social network platforms like Facebook and Twitter. To add more supporters, the club is planning a pre-season tour to China.

Atletico de Madrid will also provide technical support and coaching expertise to three soccer schools that will be built by Wanda in the country.

The schools will complement the Future Star youth program that Wanda has with the Chinese Football Association to train kids in soccer schools in Spain. Wanda will invest 20 million euros ($22.6 million) every year to support the development of 180 young Chinese players in Spain.

"Wanda Group will help accelerate our growth in Asia," said Gil Marin.

 

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 成人毛片免费观看视频在线 | 久久亚洲不卡一区二区 | 亚洲精品亚洲一区二区 | 亚洲一区免费看 | 精品国产呦系列在线看 | 欧美中文字幕一区 | 操美国女人| 天堂亚洲网 | 国产成人精品视频一区二区不卡 | 亚洲精品免费在线观看 | 韩国一级特黄毛片大 | 亚洲国产欧美日韩第一香蕉 | 国产精品高清久久久久久久 | 免费一级毛片在线播放放视频 | 欧美 另类 精品一区视频 | 精品亚洲综合久久中文字幕 | 欧美成人四级hd版 | 亚洲欧洲日韩在线 | 成人欧美视频免费看黄黄 | 国产三级日产三级日本三级 | 国产一区二区免费在线观看 | 欧美亚洲日本视频 | 国产一级片观看 | 国产伦码精品一区二区三区 | 欧美aaaaa一级毛片在线 | 男人一进一出桶女人视频 | 亚洲免费在线观看视频 | 牛人国产偷窥女洗浴在线观看 | free性chinese国语对白 | 精品国产96亚洲一区二区三区 | 日韩一级不卡 | 国产在线精品一区二区三区不卡 | 男人的天堂视频在线观看 | 成人精品亚洲 | 女人被男人躁得好爽免费视频免费 | 久久精品一区二区三区日韩 | 成人久久18免费网站游戏 | 日本美女福利视频 | 日本国产在线 | 美国毛片免费看 | 亚州视频一区二区 |