久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

US EUROPE AFRICA ASIA 中文
Business / Industries

Nestle banks on Alibaba to boost disappointing business in China

By Wang Zhuoqiong (China Daily) Updated: 2016-06-07 08:02

Nestle banks on Alibaba to boost disappointing business in China

Nestle SA and Alibaba Group hold a ceremony on Sunday in Beijing to celebrate the establishment of their partnership. [Photo/Xinhua]

Food giant hopes move will help revitalize performance in China

Nestle SA and Alibaba Group Holding Ltd have launched a digital commerce and marketing campaign, a move the Swiss food giant hopes will boost its disappointing business in China through innovation in products and digital distribution channels.

The six-month joint campaign will leverage Alibaba's online and mobile marketplaces, media platform and rural services.

According to Nestle, it will feature 154 products from 30 brands, 67 of which will be introduced to Chinese consumers for the first time.

Nestle's growth had been slowing in the past few years in China, as the company said it has not reacted quickly enough to trends like e-commerce and healthier eating.

Nestle said its Chinese Yinlu congee brand still faces challenges as consumers shift to more premium products.

"Consumers in China are very discerning and adapting to technology faster than almost anywhere else in the world," said Wan Ling Martello, executive vice-president responsible for Nestle's Asia, Oceania and sub-Saharan Africa regions who is also on Alibaba's board.

Martello said at an investment meeting in May that despite the slowdown in Chinese economy and the country's fast-moving consumer goods sector, the country remains a great consumer story thanks to its emerging middle class and their growing disposable income.

But she said its driving force is innovation and technology through building new competency-dealing with new challenges in digital distribution-instead of traditional bricks-and-mortar stores. Nestle's research has found that more than 75 percent of consumers use the internet to browse or buy. It has also found that 80 percent of shoppers give reviews online, with more than 50 percent of purchase decisions being made online.

The company set up a standalone e-commerce unit in China a few years ago that is independent of its traditional business. The company's e-commerce business in China is expanding at triple-digit rates, and is on average more profitable than its bricks-and-mortar retail operations, according to Bloomberg.

According to Kantar Worldpanel, despite the overall fast-moving consumer goods market slowdown at 3.5 percent in 2015, the e-commerce sector remained a bright spot and grew by 36.5 percent.

China remains the world's biggest e-commerce market, and online penetration still reported double-digit growth, according to researches. While e-commerce has already become an established shopping channel in big cities in China, it still has vast potential to grow in smaller cities and rural areas, experts said.

Most multinational brands such as Nestle has been relying on previous growth through expanding their penetration in hypermarkets and supermarkets in the past decade. But Jason Yu, general manager of Kantar Worldpanel China, said they are relatively weaker in penetration in smaller cities because of the vast geographic complexity of China.

Leveraging powerful e-commerce platforms like Alibaba's Tmall will help the brands overcome barriers to building distribution, making their products immediately accessible to consumers in smaller cities, said Yu.

 

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 成人影院人人免费 | 亚洲国产精久久久久久久 | 美女131爽爽爽做爰中文视频 | 国产女王女m视频vk 国产女王丨vk | 美女视频网站黄色 | 成人午夜影视 | 亚洲 欧美 成人日韩 | 国产精品国内免费一区二区三区 | 欧美日韩色 | 亚洲 欧美 激情 另类 自拍 | 三级理论手机在线观看视频 | 日韩中文字幕在线看 | 久草在线视频看看 | 91亚洲国产成人久久精品网址 | 视频一区 欧美 | 国产成人久久 | 黄色网址亚洲 | 中文字幕福利片 | 久草精品视频 | 美女黄色在线看 | 亚洲视频免费观看 | 国产精品久久久久久久毛片 | 99re热视频这里只精品 | 香港日本韩国三级网站 | 欧美在线一区二区三区欧美 | 久久精品中文字幕不卡一二区 | 欧美在线观看一区二区三区 | 美女黄色影院 | 成人国产在线看不卡 | 欧美xo影院 | 日韩一级大毛片欧美一级 | 天天激情站 | 亚洲欧洲久久久精品 | 请看一下欧美一级毛片 | 久久亚洲国产精品五月天 | 很黄很色的摸下面的视频 | 国产无限制自拍 | 国内偷自第一二三区 | 国产精品亚洲综合天堂夜夜 | 亚洲欧美日韩在线播放 | 国产免费网 |