久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

   

Seedorf tries to rebuild soccer's image

(Agencies)
Updated: 2007-12-05 10:31

MILAN: AC Milan midfielder Clarence Seedorf is on a mission to clean up football's damaged image.


AC Milan's player Clarence Seedorf gestures during an interview in his house in Milan. [Agencies]


The Dutch international thinks Italian soccer can cut down on fan violence by making stadiums more family friendly and is the founder of a charity that uses sport to improve children's education in poorer parts of the world.

He is also concerned about helping players who end up in the headlines for the wrong reasons and has set up a management company, of which he is the first client, to try to improve the services offered to footballers.

"Football is not just what you do on the field," Seedorf told Reuters at his home. "I want to help. I don't feel it like a weight on my shoulders. It is something I want to do."

Seedorf, born in the poor South American state of Suriname before moving to the Netherlands, would seem the ideal footballer to get the message across.

The 31-year-old is also the only man to have won European Cups with three different clubs - Ajax, Real Madrid and Milan.

Milan's game at Atalanta last month was abandoned after fans tried to smash a fence next to the pitch in an aging stadium, the latest in a series of hooligan incidents in Italy.

At Milan's Champions League 1-1 draw at Benfica's ultra-modern Stadium of Light last week, Seedorf saw where Italy had gone wrong and that new grounds attract calmer fans.

"In Lisbon, it was a great stadium, very public-friendly. Simple things make a difference. That's what we need here in Italy. We need to build new stadiums. Outside of Italy people are addressing these issues," he said.

Football's ills, he says, extend to millionaire players, hauled around clubs by money-making agents and sometimes trapped in a world of excess with little thought for their careers after soccer.

Seedorf felt action was needed and so founded his own all-encompassing management firm, ON International, a year ago.

First client

The agency is also an entertainment and investment management company which is trying to offer a range of services Seedorf believes are unavailable elsewhere.

As the first client in his own company, Seedorf entrusted ON International to help negotiate a new contract keeping him at Milan until 2011. The firm also ran a media campaign to improve a tarnished image in the Netherlands, which helped him to regain his place on the Dutch national team.

"Without players there is no football, but they need to have more awareness of what they can build, what their reach is, what responsibilities they have. For sure you start working on the younger players, it is easier to educate them," Seedorf said.

"I am aware of my own position and my responsibilities to youngsters watching us. You are a role model. But without a structure there is too much to focus on.

"You perform better if you are freer from some of the issues and you focus more on your main goal - playing great football. In most sports with elite performance they don't just have agents, they have structures which help them grow as a person."

Grand plan

ON International's other clients include Milan and Italy defender Daniele Bonera with more high-profile names to come.

"Players don't trust most of the people around them. I wanted my face as the first client for people to understand that it is serious and transparent," Seedorf said. "We will work on it long term and it will absolutely make a difference in football."

His foundation, Champions for Children, is another part of Seedorf's grand plan.

"I'm on a mission partly to make a difference in the world for the better, starting with the kids. They are the future. In most places in the world there are no structures. There's no personnel to be able to educate like in the West," he said.

"We are using sport especially football to educate moral values...dignity and self-respect that will make a difference in the long term."

Schemes funded by the charity include the construction of a Kenyan school and a sports center in Brazil while there are plans for projects in Djibouti and South Africa. Seedorf is most proud of helping to start a football league in his native Suriname involving 640 children from ages nine to 15.

"We've created a competition for them to be off the streets. But they have to go to school to be part of it," he said.

"We want a manual and then apply it elsewhere in the world. We want a legacy, to leave something there for generations."



Top Sports News  
Today's Top News  
Most Commented/Read Stories in 48 Hours
主站蜘蛛池模板: 一级成人| 成人网中文字幕色 | 亚洲第一成人在线 | 国产一区精品 | 亚洲欧美在线精品一区二区 | 成人在线观看午夜 | 日韩伦理一区二区三区 | 亚洲精品一区二区观看 | 一级黄色大片 | 黄影| 国产一级精品毛片 | 免费一级性片 | 香港一级特黄高清免费 | 亚洲国产精品第一区二区三区 | 亚洲美女视频一区二区三区 | 国内精品视频九九九九 | 久久国产首页 | 国产精品极品美女自在线看免费一区二区 | 亚洲欧美日韩中文字幕在线一区 | 久草在线视频网站 | 国产亚洲欧美一区 | 免费特黄一级欧美大片在线看 | 日韩1页| 美美女高清毛片视频黄的一免费 | 制服丝袜怡红院 | 全国最大色成免费网站 | 狠狠做久久深爱婷婷97动漫 | 免费看欧美一级特黄a毛片 免费看片aⅴ免费大片 | 国产一二三区精品 | 久久久一本 | 久久美女精品国产精品亚洲 | 国产成人久久综合热 | 成人毛片网站 | 成人亚洲精品一区 | 国产a高清 | 美女张开腿给人网站 | 国产成人mv 在线播放 | 美女视频黄a视频免费全过程 | 日韩毛片免费线上观看 | 国产在线啪 | 99久热在线精品视频播 |